Bank of America

SEM/Paid Search Marketing Manager

Bank of America

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • Massachusetts • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $167,000 per year

About the role

  • Oversee all aspects of the Paid Search program and maximize the value across various lines of business.
  • Become a trusted partner and collaborator with key partners and stakeholders in Digital Marketing, Finance, Media Planning, Operations, Legal, Risk, and Compliance.
  • Efficiently and effectively manage accountability of agency resources.
  • Contribute to strategic discussions among internal and agency search teams.
  • Deliver Paid Search thought leadership and updates to key partners in a relatable, concise manner.
  • Clearly articulate the performance of the Paid Search channel in business reviews.
  • Work closely with colleagues on the SEO/GEO team to demonstrate the full value of Search to internal and external partners.

Requirements

  • 5+ years related experience in Paid Search with a top brand and/or agency.
  • Strong understanding of Paid Search strategies and the business models of search, discovery, and answer engines (Google, Microsoft, Pinterest, YouTube, etc).
  • Experience with search advertising platforms and related technologies like Web Analytics tools and DMPs/CDPs (Google Ads, Microsoft Ads, Google SA360, Adobe stack, etc).
  • Advanced knowledge and mastery of Microsoft Excel and PowerPoint.
  • Financial services or similarly regulated industry experience preferred, but not required.
  • A strong communicator who has a keen ability to craft compelling verbal and written narratives with clarity and brevity.
  • A dedicated leader and team player who is eager to help others.
  • A willingness to adapt to changes in business needs and marketplace offerings.
  • Well-organized, analytical, and creative.
  • Technically savvy, with a natural interest in emerging technology.
  • Enthusiastic, entrepreneurial and intellectually curious.
Benefits
  • This role is currently benefits eligible.
  • We provide industry-leading benefits.
  • Access to paid time off.
  • Resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid Searchsearch advertisingWeb AnalyticsDMPsCDPsMicrosoft ExcelMicrosoft PowerPointGoogle AdsMicrosoft AdsGoogle SA360
Soft Skills
communicationleadershipteam playeradaptabilityorganizationanalytical skillscreativitynarrative craftingcollaborationenthusiasm