Bank of America

Market Campaign Planner, Developer

Bank of America

full-time

Posted on:

Location Type: Office

Location: Plano • North Carolina • Texas • United States

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About the role

  • This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations.
  • Contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement.
  • Interacting with senior leaders, providing support and technical expertise for supported platforms.
  • Developing both test and production ready list assets to be used for targeted outreach to Bank of America’s customers.

Requirements

  • Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
  • Experience working in the financial industry
  • Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives
  • Bachelor's degree or MBA or other graduate degree strongly preferred
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
codingmetadata managementcampaign designmeasurementtracking
Soft Skills
technical leadershipinterpersonal communicationinitiativecollaboration
Certifications
Bachelor's degreeMBA