Translate data into actionable insights.
Analyze and report on the performance of marketing campaigns across all channels, both online and offline, to understand their impact on customer behavior.
Synthesize data from various sources to provide clear, actionable insights and recommendations to stakeholders to improve marketing effectiveness and efficiency.
Define and monitor key performance indicators (KPIs) and build dashboards to track and report on campaign performance.
Analyze audience engagement and customer behavior across channels to improve segmentation, targeting, and content delivery.
Develop and implement measurement plans, including experimental designs for A/B testing, to test hypotheses and inform omnichannel strategy.
Work with internal MVH teams and outside vendors (e.g., agencies, digital platform vendors) to align on goals and deliver cohesive, data-driven strategies.
Ensure the completeness and accuracy of measurement data and help maintain the data infrastructure that supports analysis and reporting.
Work in collaboration with Omnichannel director to define the test agenda for channels and journeys, running in-market experiments and A/B tests to prove incremental impact.
Use performance insights to scale what works and sunset what doesn’t.
Socialize learnings and drive continuous improvement across banners.

Requirements

Bachelor’s degree in marketing, business administration, or a related field; Masters’ degree or MBA preferred.
6+ years in an omni-channel analytics role.
Experience working in a consumer services company, or advertising agency.
Analytical skills: Strong ability to analyze data, identify trends, and translate complex information into clear business recommendations.
Technical proficiency: Proficiency in data analysis tools, strong knowledge of SQL (data extraction), and experience with analytics platforms, reporting tools, and marketing automation.
Cross-channel knowledge: Familiarity with a wide range of marketing channels, including digital media, social media, email, search, CRM and offline channels.
Familiarity with customer experience measurement tools including VoC platforms and customer review management software platforms.
Storytelling and communication: Excellent written and oral communication skills to clearly present findings and influence decision-making.
Collaboration: Ability to work effectively with diverse teams, build relationships with stakeholders, and collaborate with external vendors.
Business acumen: Understanding of marketing objectives and how analytics can be used to drive business goals.

Benefits

Competitive salary with paid time off & holidays so you can spend time with the people you love.
Medical, dental, and vision insurance for you and your loved ones.
Fertility and family-building assistance.
Paid Parental leave.
Practice Paid Basic Life Insurance.
Practice Paid Short- and Long-Term Disability.
Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match.
Commuter Benefits.
Legal Plan.
Health Savings Account & Flexible Spending Account.
Mental health support and resources.
Paid Volunteering.
Optimum Wellness Plans® for up to three pets.
Continuing Education allowance & MED hours for eligible positions.
Student Debt Relief (for full-time DVMs).
A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisSQLA/B testingKPI monitoringdashboard buildingdata synthesismarketing automationanalytics platformsreporting toolscustomer experience measurement

Soft Skills

analytical skillsstorytellingcommunicationcollaborationbusiness acumen

Certifications

Bachelor's degreeMaster's degreeMBA