CRM Data and Performance Analyst – Mid-level

Banco Mercantil

Data Analyst ensuring CRM data quality and performance analysis at Banco Mercantil. Developing BI reports and collaborating on data-driven decisions to optimize engagement campaigns.

Posted 7/30/2026full-timeBelo Horizonte • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis, CRM database management, and business intelligence reporting. Proficient in SQL and BI tools to drive data-driven decision-making and optimize CRM campaign performance.

Highest-signal resume keywords

Data AnalysisSQL (Structured Query Language)Power BIData VisualizationCRM Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data CleansingAutomated Data ValidationA/B TestingHypothesis TestingData DocumentationData GovernanceAnalytical WorkflowsData LineageReportingDashboard Development

Soft Skills

Stakeholder CommunicationPresentation SkillsCollaboration

Tools & Technologies

Power BITableauLooker

Certifications & Qualifications

BI Tools Certification

Industry Keywords

BankingCRM

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Ensure the integrity, quality and cleansing of CRM database data by implementing automated data validation routines, anomaly monitoring and contact database governance.
Create and standardize technical documentation for CRM data and business rules, detailing data dictionaries, data lineage and analytical workflows to ensure maintainability of the environment.
Develop and maintain reports and dashboards using BI tools (e.g., Power BI) and databases to provide clear visibility into results and support business decision-making.
Measure the impact and efficiency of CRM campaigns by conducting A/B tests and hypothesis testing to validate the incremental conversion lift generated by each action, as well as identify technical bottlenecks and optimization opportunities in the engagement funnel.
Consolidate and present executive performance reports, holding periodic meetings with stakeholders to translate technical data into practical business guidance.

Requirements

What you’ll need

Bachelor's degree in quantitative or technology fields such as Statistics, Mathematics, Physics, Computer Science or Engineering
Experience in data analysis
Knowledge of SQL (Structured Query Language)
Proficiency with BI and data visualization tools (Power BI, Tableau, Looker)
Courses in Data Analytics and Business Intelligence; certifications in BI tools
Banking experience
Prior experience working with CRM is a plus

Benefits

Comp & perks

Meal and grocery allowances (If preferred, you may receive both amounts on a single food card)
Health insurance
Dental insurance
Childcare assistance
Life insurance
Private pension plan
Wellhub
Mercantil Development Academy
Profit Sharing (PLR)