Product Manager – Credit Card Acquisition

banco BV

Product Manager leading credit card acquisition strategies using data-driven decisions for fintech company. Collaborating with cross-functional teams and optimizing customer journeys for sustainable growth.

Posted 5/26/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and execute the credit card acquisition strategy, focusing on sustainable and profitable growth;
Manage the end-to-end acquisition funnel (traffic → application → approval → activation);
Lead backlog prioritization based on data, financial impact and customer experience;
Use advanced analytics to identify opportunities to increase conversion and reduce friction;
Define and track key KPIs such as CAC, approval rate, conversion and activation;
Drive continuous experimentation (A/B testing) across offers, journeys, communications and channels;
Work closely with data, business, risk, CRM and engineering teams;
Operate with a strong business-results orientation, connecting product to revenue and efficiency;
Influence stakeholders and ensure executive alignment on priorities and outcomes.

Requirements

What you’ll need

Experience as a Product Manager for digital products, preferably in credit, cards or financial products;
Strong analytical skills and data-driven decision making;
Experience managing acquisition funnels and performance metrics;
Ability to translate data into actionable insights and clear prioritization;
Hands-on profile with a sense of ownership and high accountability;
Excellent communication skills for engaging with technical and executive stakeholders;

Benefits

Comp & perks

Hybrid work model (onsite 2x/week) near Morumbi CPTM station.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisA/B testingKPI trackingacquisition funnel managementfinancial impact analysisconversion optimizationcustomer experience enhancementperformance metrics managementproduct managementdigital product strategy

Soft Skills

analytical skillsdata-driven decision makingcommunication skillsstakeholder influenceprioritizationownershipaccountabilitycollaborationbusiness-results orientationexecutive alignment