Director of Growth Marketing – Demand Generation

BambooHR

Director of Growth Marketing & Demand Generation leading global marketing strategy and execution for AI-powered consultancy. Driving high-impact demand generation programs with advanced AI tools and co-marketing initiatives.

Posted 6/5/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $150,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Translate overall company growth marketing strategies into actionable, integrated demand generation programs across digital, events, content, and partner channels.
Oversee and deploy the ~$1M marketing budget, managing full-time UK assets and global agency/creative contractors to maximize efficiency.
Embed advanced AI landscape tools and agentic capabilities into marketing workflows to accelerate high-volume content production and campaign delivery.
Build, launch, and optimize high-targeted ABM initiatives tailored to priority enterprise accounts to maximize commercial pipeline.
Drive scaled co-marketing relationships and channel visibility alongside key strategic partners (Salesforce, Adobe, OpenAI, Databricks).
Maintain rigorous real-time enablement and tracking of campaign metrics, focusing heavily on lead-to-cash conversion rates and marketing-sourced pipeline.

Requirements

What you’ll need

7+ years of B2B marketing leadership, demand generation, or marketing operations experience.
Prior experience working within a service-based business or a fast-paced marketing agency environment.
Strong hands-on proficiency with modern marketing technologies and a deep understanding of the AI tool landscape (specifically Claude or similar LLMs).
Comprehensive knowledge of emerging attention trends and experience leveraging unconventional B2B channels (e.g., TikTok, Instagram Reels, AI Search).
Proven track record of executing successful co-marketing strategies or working within major tech partner channels.

Benefits

Comp & perks

Medical Insurance
401k
PTO
Sick leave
Remote working

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationABM initiativescampaign metricslead-to-cash conversioncontent productionmarketing operationsB2B marketingco-marketing strategiesAI toolsemerging attention trends

Soft Skills

leadershipstrategic thinkingproject managementcommunicationcollaborationcreativityanalytical skillsadaptabilityproblem-solvingefficiency management