Social Media Strategist – Founders, Coaches, Service-Based Businesses

Bamboo Works

Social Media Strategist leading Instagram and TikTok strategy for a Netherlands-based Google Ads agency. Building founder-led content into scalable qualified-lead generation channels.

Posted 8/6/2026full-timeRemote • 🇳🇱 NetherlandsMid-LevelSenior💰 $1,600 - $1,920 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing social media strategies, particularly for Instagram and TikTok, to drive lead generation and business growth. Proficient in content creation, storytelling, and audience engagement, with a strong focus on measurable results and strategic insights.

Highest-signal resume keywords

Social Media Strategy DevelopmentInstagram and TikTok ExpertiseCopywriting and Storytelling SkillsLead Generation Through ContentContent Pillar Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyLead MagnetsContent FunnelsEducational MarketingContent CreationAudience ResearchContent Quality MaintenanceCampaign DevelopmentContent FrameworksBuyer Journey Planning

Soft Skills

Proactive MindsetStrategic ThinkingCommercial AwarenessExcellent Communication

Tools & Technologies

ClaudeChatGPTCanvaMetricoolCapCutGoogle Ads

Industry Keywords

Service-Based BusinessesFoundersCoachesConsultantsPersonal BrandsContent MarketingSocial CampaignsContent QualityContent HooksStorytelling Frameworks

About the role

Key responsibilities & impact

Own the end-to-end Instagram and TikTok strategy
Build social media into a predictable lead generation channel
Develop long-term content strategies aligned with business growth objectives
Research competitors, founders, coaches, agencies, and creators to identify winning content frameworks
Recommend content formats, lead magnets, campaigns, and growth experiments
Develop content pillars positioning the founder as an authority
Create hooks, storytelling frameworks, captions, and carousel concepts
Plan educational content that nurtures prospects through the buyer journey
Develop lead magnet ideas and social campaigns that generate enquiries
Guide the founder on topics, stories, hooks, educational concepts, and trends
Base recommendations on research, platform insights, and audience behaviour
Review and approve content before publication
Provide creative direction to the VA responsible for editing and scheduling
Maintain high content quality and consistent publishing
Research competitors, content hooks, storytelling frameworks, platform trends, and audience behaviour
Translate insights into weekly action plans and content recommendations

Requirements

What you’ll need

At least 3 years of experience developing social media strategies for service-based businesses
Proven experience working with founders, coaches, consultants, agencies, brokers, or personal brands
Strong Instagram and TikTok expertise
Exceptional copywriting and storytelling skills
Experience generating qualified business leads through content
Strong understanding of lead magnets, content funnels, and educational marketing
Experience planning content pillars and long-term content strategies
Excellent English communication skills
Highly proactive, strategic, and commercially minded
Portfolio with at least one detailed case study for a founder-led or service-based business
Portfolio ideally including Instagram or TikTok examples, content pillars, strategy, storytelling approach, Reels or carousel examples, lead magnets or content offers, strategic rationale, and measurable results where available
Familiarity with Claude, ChatGPT, Canva, Metricool, CapCut, or similar tools is a nice-to-have
Familiarity with Google Ads or lead generation businesses is a nice-to-have
Understanding of broader content marketing and marketing funnels is a nice-to-have

Benefits

Comp & perks

Long-term growth opportunities as the company's content marketing function expands
Work directly with an experienced founder who values initiative and strategic thinking
Take ownership of a high-impact strategic function
Fully remote work arrangement