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Digital Marketing Manager – Lead Generation Focus
Bamboo WorksDigital Marketing Manager for a Cork-based agency. Leading performance-driven lead generation campaigns across multiple client accounts primarily using Google Ads and Meta Ads.
About the role
Key responsibilities & impact- Manage multiple client advertising accounts across Google Ads and Meta Ads
- Plan, launch, monitor, and optimise lead-generation campaigns
- Review performance data and identify the highest-impact optimisation opportunities
- Build campaign strategies based on client goals, budget, audience, and funnel performance
- Manage campaign structure, targeting, bidding, testing, and optimisation
- Write or direct ad copy, campaign angles, and landing page recommendations
- Brief designers or creative teams on required campaign assets
- Use data to explain what is working, what needs improvement, and what should happen next
- Support lead-generation strategy across both home services and B2B client accounts
- Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
- Monitor conversion performance, attribution, and funnel quality
- Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates
- Use AI tools such as Claude, ChatGPT, or similar platforms to improve:
- Research
- Campaign planning
- Analysis
- Productivity
- Provide clear performance updates, recommendations, and next steps
- Manage priorities across multiple accounts independently
- Communicate professionally with internal team members and, where needed, clients
Requirements
What you’ll need- 5-8+ years of digital marketing experience
- Strong hands-on experience with Google Ads
- Strong hands-on experience with Meta Ads
- Proven experience managing lead-generation campaigns (not just eCommerce or awareness campaigns)
- Experience working with service-based businesses, ideally home services or B2B companies
- Strong understanding of:
- Paid media strategy
- Campaign structure
- Tracking and attribution
- Testing and optimisation
- Good SEO understanding, particularly around:
- Landing pages
- Site structure
- AI search evolution
- Strong knowledge of:
- Google Analytics (GA4)
- Google Search Console
- Tracking and conversion setup
- CRM systems such as HubSpot, GoHighLevel, or similar
- Excellent English communication skills (written and spoken)
- Experience working remotely and independently
- Ability to manage multiple accounts simultaneously without heavy supervision.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Bamboo Works Website LinkedIn All Job Openings 11 - 50 employees 🎯 Recruiter 👥 HR Tech 🤝 B2B Recruitment
- HR Tech
- B2B Bamboo Works is a company that specializes in providing remote staffing solutions for businesses around the world. They focus on sourcing high-quality remote talent that matches a business's specific needs, culture, and operational requirements. Bamboo Works offers services including digital marketing support, customer service, bookkeeping, accounting, and personal assistance. They provide tools like time and performance tracking software to enhance efficiency and transparency. The company prides itself on strategic local partnerships and meticulously curating bilingual talents to support their clients' operations effectively. Bamboo Works aims to save businesses time, energy, and money by streamlining recruitment processes and back-office management. Digital Marketing Manager – Lead Generation Focus 🔥 0 minutes ago 🇮🇪 Ireland – Remote 💵 $1.4k - $1.6k / month ⏰ Full Time 🟠 Senior 🌐 Digital Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Manage multiple client advertising accounts across Google Ads and Meta Ads
- Plan, launch, monitor, and optimise lead-generation campaigns
- Review performance data and identify the highest-impact optimisation opportunities
- Build campaign strategies based on client goals, budget, audience, and funnel performance
- Manage campaign structure, targeting, bidding, testing, and optimisation
- Write or direct ad copy, campaign angles, and landing page recommendations
- Brief designers or creative teams on required campaign assets
- Use data to explain what is working, what needs improvement, and what should happen next
- Support lead-generation strategy across both home services and B2B client accounts
- Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
- Monitor conversion performance, attribution, and funnel quality
- Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates
- Use AI tools such as Claude, ChatGPT, or similar platforms to improve:
- Research
- Campaign planning
- Analysis
- Productivity
- Provide clear performance updates, recommendations, and next steps
- Manage priorities across multiple accounts independently
- Communicate professionally with internal team members and, where needed, clients 🎯 Requirements
- 5-8+ years of digital marketing experience
- Strong hands-on experience with Google Ads
- Strong hands-on experience with Meta Ads
- Proven experience managing lead-generation campaigns (not just eCommerce or awareness campaigns)
- Experience working with service-based businesses, ideally home services or B2B companies
- Strong understanding of:
- Paid media strategy
- Campaign structure
- Tracking and attribution
- Testing and optimisation
- Good SEO understanding, particularly around:
- Landing pages
- Site structure
- AI search evolution
- Strong knowledge of:
- Google Analytics (GA4)
- Google Search Console
- Tracking and conversion setup
- CRM systems such as HubSpot, GoHighLevel, or similar
- Excellent English communication skills (written and spoken)
- Experience working remotely and independently
- Ability to manage multiple accounts simultaneously without heavy supervision. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
Google AdsMeta Adslead-generation campaignspaid media strategycampaign structuretracking and attributiontesting and optimisationSEOGoogle Analytics (GA4)Google Search Console
Soft Skills
communication skillsindependenceprioritizationanalytical skillsproblem-solvingcollaborationcreativitytime managementadaptabilityclient management