Bamboo Works

Marketing Strategist – Tourism

Bamboo Works

part-time

Posted on:

Location Type: Remote

Location: South Africa

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Salary

💰 $400 - $800 per month

About the role

  • Own and manage the full marketing function
  • Develop and execute a comprehensive marketing strategy aligned with business objectives and seasonal demand
  • Translate business goals into actionable campaigns, content plans, and measurable KPIs
  • Provide regular performance updates, insights, and strategic recommendations to the founder and team
  • Plan, create, and publish high-quality content across Instagram, TikTok, and other relevant platforms
  • Transform raw tour photos and videos into engaging, conversion-driven content
  • Grow existing social media accounts from established presence to category-leading brands
  • Maintain a consistent posting schedule and actively drive audience engagement
  • Drive measurable growth in followers, engagement, and inbound inquiries
  • Manage, test, and optimize paid advertising campaigns where applicable (Meta, TikTok)
  • Implement targeted strategies to increase bookings during low-season periods
  • Monitor performance metrics and continuously optimize based on data and insights
  • Ensure timely, professional responses to social media and digital inquiries
  • Develop templates and workflows to efficiently handle common booking-related questions
  • Collaborate on CRM or inbox management processes to prevent missed opportunities

Requirements

  • 5–10+ years of marketing experience, preferably within tourism, travel, lifestyle, or experience-driven brands
  • Demonstrated success in scaling marketing channels beyond the early growth stage, not solely launching from zero
  • Strong strategic capability combined with a hands-on execution mindset
  • Ability to operate effectively as a standalone marketing lead, taking full ownership of outcomes
  • Solid understanding of seasonality and capacity-based business models
  • Confident, clear communicator capable of leading initiatives with minimal oversight

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategycontent creationsocial media managementpaid advertising campaignsperformance metricsKPI developmentaudience engagementdata optimizationCRM managementcontent publishing
Soft skills
strategic thinkingcommunicationleadershipindependencecollaborationproblem-solvingcreativityadaptabilitytime managementinitiative