Senior Manager, Content Marketing

Bamboo Health

Senior Manager of Content Marketing at Bamboo Health leading the development of a modern content engine. Focused on strategic, outcomes-driven content creation for healthcare and public sectors.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define and lead a content strategy that integrates brand generation (thought leadership, awareness, market education) with demand generation (pipeline, conversion, revenue).
Ensure alignment with Bamboo Health's brand while tailoring content to personas, buying stages, and decision-makers across the organization.
Build a cohesive narrative that connects top-of-funnel storytelling to measurable business outcomes.
Lead creation of a wide range of content, including thought leadership, research reports, case studies, ROI/value-based assets, webinars, sales collateral, and campaign content.
Translate product capabilities and data into clear, outcomes-based messaging for executive and decision-making audiences.
Leverage internal SMEs, clinical experts, and data insights to produce authoritative, differentiated content.
Partner with Growth and Sales teams to ensure content supports pipeline generation, deal acceleration, and customer conversations.
Build a scalable “create once, activate everywhere” model with strong repurposing and lifecycle management.
Utilize AI-powered content generation tools to accelerate production, enhance quality, and scale content efficiently while maintaining a strong editorial voice.
Explore opportunities to enhance content workflows through AI and automation tools (e.g., document summarization, content repurposing, or data-driven personalization).
Serve as the primary content point of contact for the PR agency, helping shape thought leadership narratives, support media opportunities, and ensure message consistency across earned and owned channels.
Connect with internal stakeholders to identify and activate relevant media and thought leadership opportunities.
Use data and insights to continuously refine content strategy and improve ROI.
Implement scalable processes that connect content efforts to measurable business impact.
Identify repetitive tasks and partner with team leads to implement scalable automation solutions that free capacity for higher-value creative work.
Stay current on emerging AI tools and how they can streamline or enhance content marketing workflows.

Requirements

What you’ll need

8–12 years of experience in content marketing, with a strong focus on B2B healthcare, health tech, or public sector markets.
Proven ability to lead both brand generation and demand generation content strategies that drive measurable outcomes.
Strong ability to develop outcomes-driven messaging for executive and decision-making audiences.
Hands-on experience creating content for web, social, email, and paid channels.
Working knowledge of AI content generation and marketing tools and an understanding of how to apply them effectively in a marketing workflow.
Experience collaborating with or managing external PR agencies.
Strong writing and storytelling skills, with the ability to translate complex healthcare topics into clear business value.
Light design capabilities using tools such as Canva, PowerPoint, or similar to create polished, effective content assets.
Comfort using or learning AI-supported tools (e.g., Claude, ChatGPT, CoPilot, or role-specific platforms) to improve daily workflows.
Background in high-growth SaaS or health tech companies.
Experience in care coordination, behavioral health, or interoperability solutions preferred.
Familiarity with healthcare policy, Medicaid/Medicare, or state-level public health initiatives preferred.
Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions.
A forward-thinking, curious mindset with an openness to experimenting with new technologies.
Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
The ability to travel periodically for work.

Benefits

Comp & perks

Competitive compensation including health, dental, vision and other benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategybrand generationdemand generationoutcomes-driven messagingcontent creationdata insightsautomation solutionsstorytellinghealthcare topicscontent workflows

Soft Skills

leadershipcollaborationwritingcreativityanalytical skillsproblem-solvingcuriosityadaptabilitycommunicationremote work