Marketing Events Manager

Balto

Marketing Events Manager at Balto overseeing trade shows and events to drive pipeline. Building event strategies and executing on all aspects from planning to follow-up.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and field marketing within a B2B SaaS environment, managing end-to-end event execution, budget ownership, and strategic planning. Proven ability to collaborate with sales teams to drive pipeline and meetings through effective event strategies.

Highest-signal resume keywords

Event MarketingB2B SaaS ExperienceBudget ManagementOn-Site ExecutionSales Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event StrategyEvent PlanningLead CapturePipeline TrackingPost-Event Follow-Up

Soft Skills

Detail-OrientedOrganizational Skills

Tools & Technologies

HubSpotEvent Management Tools

Industry Keywords

Trade ShowsConferencesSponsorship StrategyCustomer EventsField Events

About the role

Key responsibilities & impact

Own Balto's event calendar across trade shows, conferences, and private / field events
Build the annual plan and the playbooks
Own sponsorship strategy
Capture and qualify meetings on the floor
Design and run executive dinners, roundtables, hospitality suites, and customer / user events
Partner with Sales on target-account lists
Track what each event actually drove: pipeline sourced and influenced, meetings booked, cost per opportunity
Own your event budgets and spend them like your own money

Requirements

What you’ll need

Roughly 3 to 5+ years in event marketing or field marketing, ideally at a B2B SaaS company
Experience running events for a B2B SaaS tech company
Experience owning events end to end, from strategy and budget to on-site execution and post-event follow-up
Extremely detail-oriented
Experience working with Sales and BDR / SDR teams to turn events into meetings and pipeline
Comfortable owning a budget and holding vendors, venues, and agencies to a high standard
You know your way around HubSpot and event / lead-capture tools

Benefits

Comp & perks

healthcare
401(k)
unlimited PTO
learning stipends