Balance Health

Paid Media Manager

Balance Health

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $70,000 - $80,000 per year

About the role

  • Oversee all paid digital marketing activities, including paid search (SEM), marketplace listings (ex. ZocDoc), display ads, paid social advertising, programmatic, video, and beyond
  • Develop and execute strategic plans for paid digital marketing campaigns focused on new patient acquisition
  • Ownership of channel budgets and resource allocation across brands, providers, and channels to achieve the organization’s objectives
  • Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement
  • Plan, execute, and measure A/B and multivariate ad experiments to optimize paid campaign conversions
  • Create landing pages and perform conversion rate optimization (CRO)
  • Review and recommend new paid advertising technologies and platforms
  • Build business cases and pro forma projections for new and creative paid digital marketing channels
  • Maintain accuracy of practices and providers on ZocDoc and insurance directories
  • Other duties as assigned

Requirements

  • 3+ years running paid media of $20,000+ per month for a healthcare entity
  • Deep expertise in digital advertising platforms (Google Ads, Meta Ads, etc.)
  • Bachelor's degree in marketing, finance, business analytics or a related field
  • Results-oriented mentality and ability to prioritize projects
  • Ability to function in a fast-paced environment
  • Experience with marketing analytics
  • Excellent written and verbal communication skills
  • Reliable high-speed internet
  • Dedicated workspace
  • Ability to focus when not in an office setting
  • Self-starting mentality and critical thinking skills
  • Ability to function both independently and as part of a distributed team
Benefits
  • Competitive salary
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchSEMdigital marketingA/B testingmultivariate testingconversion rate optimizationmarketing analyticscampaign performance measurementbudget managementstrategic planning
Soft Skills
results-orientedproject prioritizationfast-paced environment adaptabilityexcellent communicationself-starting mentalitycritical thinkingindependent workteam collaboration
Certifications
Bachelor's degree in marketingBachelor's degree in financeBachelor's degree in business analytics