Balance Health

Performance Marketing

• Oversee all paid digital marketing activities, including paid search (SEM), marketplace listings (ex. ZocDoc), display ads, paid social advertising, programmatic, video, and beyond
• Develop and execute strategic plans for paid digital marketing campaigns focused on new patient acquisition
• Ownership of channel budgets and resource allocation across brands, providers, and channels to achieve the organization’s objectives
• Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement
• Plan, execute, and measure A/B and multivariate ad experiments to optimize paid campaign conversions
• Create landing pages and perform conversion rate optimization (CRO)
• Review and recommend new paid advertising technologies and platforms
• Build business cases and pro forma projections for new and creative paid digital marketing channels
• Maintain accuracy of practices and providers on ZocDoc and insurance directories
• Other duties as assigned

Paid Media Manager