Senior MarTech Specialist, Marketing Analytics, Web Platforms

Baker Hughes

. Transforming data generated across the MarTech ecosystem into trusted, actionable insights that support strategic business decisions.

Posted 7/31/2026full-timeLondon • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Analytics, Data Governance, and Business Intelligence, with a strong focus on developing measurement frameworks and optimizing reporting ecosystems. Proven ability to drive insights and improve data quality while managing cross-functional collaboration and training initiatives.

Highest-signal resume keywords

Marketing AnalyticsBusiness Intelligence PlatformsData GovernanceKPI FrameworksDrupal CMS Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GA4Power BITableauData StudioKPI Framework DesignAttribution ModelsPerformance DashboardsData Quality ManagementMarketing Data ArchitectureMarTech Integrations

Soft Skills

Analytical SkillsStorytelling SkillsProject ManagementProblem SolvingCommunication Skills

Tools & Technologies

CRM PlatformsMarketing Automation TechnologiesABM SolutionsDigital Analytics ToolsBI Tools

Industry Keywords

MarTech EcosystemDigital MarketingWeb OperationsCompliance RequirementsGDPRWCAG

Tech Stack

Tools & technologies

DrupalTableau

About the role

Key responsibilities & impact

Transforming data generated across the MarTech ecosystem into trusted, actionable insights that support strategic business decisions.
Owning and evolving the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap.
Partnering with Brand, Marketing & External Communications (BMEC), Digital Technology (DT), and business stakeholders to build scalable analytics capabilities.
Improving data governance, driving web platform innovation, and positioning marketing analytics as a strategic driver of growth.
Governing data taxonomy, naming conventions, and UTM standards to ensure data consistency and trust across the MarTech ecosystem.
Rationalizing and optimizing the analytics dashboard and reporting landscape.
Leading initiatives that improve data quality, reporting accuracy, and insight generation across marketing operations.
Designing and delivering structured training and enablement programs that improve adoption of BI tools.
Capturing BMEC business requirements, translating them into technical requirements, and guiding execution through Digital Technology agile delivery processes.
Managing Drupal CMS technical requirements and ensuring effective alignment between marketing objectives and platform capabilities.
Driving AI-driven opportunities across analytics, reporting, web operations, and MarTech processes to improve efficiency and accelerate insights.

Requirements

What you’ll need

5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or related disciplines.
Strong hands-on experience with marketing analytics and business intelligence platforms, including GA4, Power BI, Tableau, Data Studio, or similar tools.
Experience designing KPI frameworks, measurement strategies, attribution models, and performance dashboards in complex B2B environments.
Experience developing and managing web platform technical roadmaps, CMS environments (preferably Drupal), and MarTech integrations.
Strong understanding of marketing data architecture, data governance, data quality management, and reporting ecosystems.
Knowledge of CRM platforms, marketing automation technologies, ABM solutions, and digital analytics tools.
Excellent analytical, visualization, and storytelling skills with the ability to convert complex data into actionable business recommendations.
Experience driving user enablement, training programs, documentation development, and self-service analytics adoption.
Understanding of privacy, accessibility, and compliance requirements, including GDPR, WCAG, and digital governance best practices.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Proactive problem solver with a continuous improvement mindset and strong attention to detail.
Outstanding communication, influencing, and stakeholder management skills.
Comfortable working across global, cross-functional teams in a highly collaborative and fast-paced environment.

Benefits

Comp & perks

Contemporary work-life balance policies and wellbeing programs.
Comprehensive private medical care options.
Life insurance and disability coverage programs.
Tailored financial and retirement programs.
Ongoing learning and professional development opportunities.
Employee assistance and wellbeing resources.
Additional elected and voluntary benefits.