Marketing Communications Advisor

Baker Hughes

. Partnering with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities .

Posted 5/2/2026full-timeHouston • Oklahoma, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Partnering with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities
Providing strategic counsel on customer‑ and audience‑led best practices to evolve marketing and communications activities
Supporting campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams
Translating segment growth priorities into integrated multi‑channel campaigns (ABM, nurture, paid media, digital, webinars/events)
Leading go‑to‑market planning for product and solution launches in partnership with COE teams
Developing differentiated value propositions, messaging frameworks, and competitive narratives
Building buyer personas and end‑to‑end buyer journeys with product management and technology teams
Developing campaign briefs and orchestrating delivery with BMEC COE and regional teams
Ensuring alignment between campaign messaging, PL priorities, and enterprise narrative
Partnering with COE on testing, optimization, and data‑led improvements
Defining, maintaining, and activating the OFSE external narrative aligned with enterprise brand strategy
Supporting PR COE with insights and content for media, trade outlets, and industry influencers
Developing proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts)
Supporting case studies, customer references, thought leadership, and signature OFSE stories
Supporting segment‑specific issues/crisis communications
Shaping executive visibility for segment leaders with COE
Establishing KPIs for campaigns, content, and communications (MQL→SQL, SOV, sentiment, engagement)
Leveraging COE dashboards to track ROI, attribution, and pipeline impact
Analyzing content performance, launch effectiveness, message recall, and enablement adoption
Providing insights to refine value propositions, GTM plans, and communication strategies
Ensuring consistency of brand, tone, and messaging across all content and campaigns
Partnering with COE content, marketing, and creative teams to manage editorial calendars and content quality
Maintaining governance processes for asset creation, creative reviews, and content prioritization

Requirements

What you’ll need

Hold a Bachelor’s degree in marketing, business, or a related field
Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment
Have knowledge of oil & gas upstream markets, technologies, and drivers (preferred)
Understand B2B value chains and client drivers
Demonstrate experience managing marketing projects, marketing technology systems, and analytics
Bring strong storytelling and communication skills
Be able to coordinate multiple projects and manage multiple stakeholders
Show flexibility, willingness to learn, and the ability to drive alignment across teams

Benefits

Comp & perks

Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingcampaign managementdata analysismarketing technology systemscontent performance analysisKPI establishmentvalue proposition developmentbuyer persona developmentmulti-channel campaignsgo-to-market planning

Soft Skills

storytellingcommunicationproject managementstakeholder managementflexibilitywillingness to learnalignment drivingstrategic counselorganizational skillscollaboration