Senior Product Marketing Specialist – Operational Excellence

Baker Hughes

. You will steward product and service commercialization across Baker Hughes, ensuring launches are prioritized, tiered, and executed with discipline and consistency.

Posted 4/23/2026full-timeHouston • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

You will steward product and service commercialization across Baker Hughes, ensuring launches are prioritized, tiered, and executed with discipline and consistency.
You will define and uphold product marketing best practices, maintain an enterprise‑wide view of new developments, and partner closely with Technology Marketing, segment Marketing & Communications teams, and external agencies to support high‑impact launches.
Maintaining a centralized, enterprise‑level roster of new product and service developments across Baker Hughes.
Assessing initiatives based on strategic importance, market impact, customer value, and commercial potential.
Providing clear recommendations to Technology & Engineering, Technology Marketing, and Brand, Marketing & External Communications leadership to support prioritization and resource allocation.
Serving as the enterprise subject‑matter expert for product marketing, defining and evolving best practices, frameworks, and toolkits.
Developing standardized approaches for product positioning, messaging hierarchies, value propositions, use‑case articulation, and launch readiness.
Ensuring product marketing practices are consistently applied across business segments while allowing for fit‑for‑purpose adaptation.
Capturing lessons learned from launches and lifecycle performance to continuously improve marketing effectiveness.
Acting as a lead product marketing advisor and execution partner for Tier 1 technology and service launches.
Supporting development of launch strategies, narratives, messaging frameworks, and activation plans in partnership with the Senior Manager, Technology Marketing.
Providing hands‑on support for high‑visibility launches, ensuring rigor, quality, and alignment with CTM standards, including direct ownership of product marketing asset execution.
Guiding teams through launch readiness, post‑launch adoption, and ongoing lifecycle optimization.
Enabling and support business segment Marketing & Communications teams in developing best‑in‑class product marketing assets (case studies, value stories, sales enablement, digital content, campaigns, thought leadership).
Managing and leverage external agency partners to scale execution, ensure quality, and accelerate delivery for priority initiatives.

Requirements

What you’ll need

Have 6–8+ years of experience in product marketing, technology marketing, or B2B marketing roles.
Have proven experience supporting complex product or service launches in industrial, energy, or technology‑driven environments.
Demonstrate the ability to translate technical content into compelling, customer‑centric value narratives.
Have experience working in global, matrixed organizations.
Have be able to measure and assess outcomes through structured data and analytics.

Benefits

Comp & perks

Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingtechnology marketingB2B marketingproduct positioningmessaging frameworkslaunch strategiesdata analyticsmarket assessmentvalue propositionslifecycle optimization

Soft Skills

communicationcollaborationstrategic thinkingcustomer-centricityleadershipadaptabilityproblem-solvingproject managementcreativitystakeholder management