Senior Technology Marketing Campaign Specialist

Baker Hughes

. Leading the planning, execution, and optimization of technology‑led marketing campaigns across the full product lifecycle .

Posted 4/23/2026full-timeHouston • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Leading the planning, execution, and optimization of technology‑led marketing campaigns across the full product lifecycle
Partnering closely with technology, product management, commercial teams, segment marketing & communications, and regional stakeholders
Developing integrated technology marketing campaign plans aligned to portfolio priorities
Collaborating across technology, commercial, segment marketing, digital, and regional teams
Ensuring campaign content is accurate, credible, and aligned with enterprise narrative
Optimizing campaigns through performance measurement and continuous improvement

Requirements

What you’ll need

7–10+ years of experience in product marketing, technology marketing, or B2B campaign management
Proven experience leading complex product or technology campaigns across launch and always‑on models
Strong ability to translate technical concepts into compelling campaign narratives
Experience operating effectively in global, matrixed organizations
Balance strategic thinking with hands‑on execution

Benefits

Comp & perks

Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingtechnology marketingB2B campaign managementcampaign optimizationperformance measurementintegrated marketing campaign planninglaunch managementalways-on campaign modelstechnical concept translation

Soft Skills

strategic thinkinghands-on executioncollaborationcommunicationleadership