Senior Manager, Technology Marketing

Baker Hughes

. Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process .

Posted 4/23/2026full-timeHouston • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process
Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages
Define technology portfolio‑level value propositions and messaging architectures
Ensure consistency of technology positioning aligned with the Baker Hughes brand architecture
Support business segment Marketing & Communications teams in developing technology marketing assets
Lead competitive intelligence and marketing analysis for assigned technology areas
Guide the development of competitor benchmarking, differentiation narratives, and objection‑handling strategies
Lead, coach, and develop a team of Technology Marketing Specialists
Define and track outcome‑based KPIs aligned to CTM performance frameworks

Requirements

What you’ll need

Hold a bachelor’s degree in marketing, business, engineering, or a related field
Bring 10+ years of experience in technology marketing, product marketing, or B2B marketing roles, with demonstrated leadership experience
Proven success in marketing technologies or solutions in industrial, energy, or technology‑driven environments
Demonstrate a strategic mindset with the ability to connect technology capabilities to customer and business outcomes
Experience operating in global, matrixed organizations

Benefits

Comp & perks

Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

technology commercializationmarketing analysiscompetitive intelligencebenchmarkingobjection-handling strategiesKPI trackingvalue propositionsmessaging architecturestechnology marketingproduct marketing

Soft Skills

leadershipcoachingstrategic mindsetcommunicationteam developmentorganizational skillscollaborationproblem-solvinganalytical thinkingcustomer focus

Certifications

bachelor's degree in marketingbachelor's degree in businessbachelor's degree in engineering