Product Marketing Specialist – Radiography Systems
Baker Hughes
full-time
Posted on:
Location Type: Office
Location: Other • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Ray
About the role
- Lead the creation and ongoing refinement of customer-facing and internal marketing materials—including brochures, datasheets, case studies, and presentations
- Translate complex technical content into compelling, accessible collateral
- Partner with external agencies and internal subject matter experts
- Plan, coordinate, and execute product launches
- Co-own the end-to-end go-to-market campaign lifecycle
- Serve as the marketing lead for all major trade shows and customer events
- Manage and optimize our online channels including corporate website, landing pages, and SEO strategies
- Partner with Market Intelligence to develop and maintain an arsenal of sales tools
Requirements
- University degree in marketing, engineering, business administration, or similar
- Several years of work experience as marketing specialist in a manufacturing company, ideally in a B2B environment
- Clear interest in and enthusiasm for the marketing of sophisticated technology solutions (hardware, software)
- Strong oral and written communication skills in English, besides German language skills preferred
- Knowing how to brief agencies and in-house suppliers efficiently
- Proficiency with marketing tools such as CMS platforms, analytics dashboards, and CRM (e.g., Salesforce, HubSpot)
- Willingness to travel ~25% of the time
- Bonus: Experience launching industrial hardware or software products to market
- Familiarity with industrial X-ray, CT, or non-destructive testing markets
- Understanding of technical sales processes and industrial buying cycles
- Ability to interpret data and translate insights into marketing action plans
Benefits
- Health and well-being investment
- Talent training and rewards
- Diversity and inclusion environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketingproduct launchesSEO strategiesdata interpretationtechnical content translationsales tools developmentB2B marketingindustrial hardware marketingindustrial software marketingnon-destructive testing
Soft skills
communication skillscollaborationproject managementcreativityanalytical thinkingagency briefingcustomer engagementevent managementteam leadershipproblem-solving