Bailey Nelson

Performance Marketing

• Build, manage, and optimise Google Ads campaigns (Search, PMax, Shopping, YouTube, Display).
• Develop and optimise full-funnel Meta campaigns, including prospecting and retargeting.
• Report weekly using Google Ads, Meta Ads Manager, and GA4.
• Manage monthly budgets and ensure efficient spend.
• Partner with creative and marketing teams to test new strategies and innovations.
• Improve ROI and CPA across channels.
• Support the content team with organic social posting, boosting, and reporting.
• Contribute to campaign strategy and media planning across the wider team.

Performance Marketing Manager – Mat Leave Cover