Branding Analyst

Bagaggio

Brand Analyst developing and implementing branding strategies for Bagaggio. Ensuring brand consistency and visual identity across all channels.

Posted 6/19/2026full-timeRio de Janeiro • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop, implement, and monitor branding strategies aligned with Bagaggio's positioning, ensuring brand consistency across all touchpoints;
Monitor and analyze brand perception in the market and among consumers, recommending improvements and new strategic directions;
Own the brand's visual identity, ensuring correct application across campaigns, promotional materials, packaging, point of sale (POS), website, and social media;
Lead the conceptualization and creative direction of institutional and promotional campaigns, aligned with the brand's strategic objectives;
Plan and coordinate photo shoots and content productions that reinforce branding and enhance brand perception;
Identify and develop strategic partnerships and collaborations with brands and other partners that contribute to strengthening Bagaggio's image;
Manage the branding department budget, ensuring efficient use of resources and tracking KPIs and campaign results.

Requirements

What you’ll need

Bachelor's degree in Advertising, Marketing, or Design Technology (or equivalent);
Minimum of 2 years of experience in branding;
Easy access to Barra da Tijuca (Rio de Janeiro).

Benefits

Comp & perks

Transportation allowance;
Meal or food allowance;
TotalPass;
Health insurance;
Discounts on Bagaggio products;
Partnerships with universities, courses, and restaurants;
Birthday day off.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

branding strategiesbrand perception analysisvisual identity managementcampaign conceptualizationcontent production planningbudget managementKPI tracking

Soft Skills

creative directionstrategic thinkingcollaborationresource management

Certifications

Bachelor's degree in AdvertisingBachelor's degree in MarketingBachelor's degree in Design Technology