Senior CRM Analyst

Bagaggio

Senior CRM Analyst leading customer retention strategy and integrating e-commerce with retail at Bagaggio. Transforming customer data into revenue and measuring lifecycle initiatives.

Posted 6/12/2026full-timeRio de Janeiro • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead Bagaggio’s customer relationship and retention strategy
Work in an integrated way between e-commerce and our network of physical stores
Be responsible for turning customer database insights into revenue, with autonomy to propose, prioritize and measure lifecycle initiatives
Define the communication cadence (email, SMS, push and WhatsApp), covering the entire customer lifecycle
Own the customer base intelligence: purchase behavior analyses, recency and frequency, average ticket and product mix, identifying revenue opportunities by segment
Monitor the evolution of the active customer base (new, recurring, recovered and inactive customers), diagnosing movements and proposing action plans
Track and report CRM KPIs (influenced revenue, conversion, engagement, churn, LTV), with visibility by channel, region and store
Work closely with store teams and regional managers to drive CRM adoption in physical retail (capturing registrations, activating sales associates, store-level performance)
Support the company’s phygital strategy by following initiatives such as infinite shelf and seller code, ensuring correct sales attribution and store engagement in these areas
Build dashboards and executive presentations for leadership, providing analytical insights and actionable recommendations
Plan CRM campaigns aligned to the commercial calendar, in partnership with media and e-commerce teams, guiding the support team’s execution.

Requirements

What you’ll need

Strong experience in CRM, preferably in retail or e-commerce
Proficiency with CRM and marketing automation platforms
Strong analytical skills: advanced Excel required
SQL and GA4 are relevant pluses
Experience with database segmentation, lifecycle cadences and measuring influenced revenue
Hands-on, analytical profile with autonomy to lead projects and present results to leadership
Differentiators:
Experience in omnichannel operations (physical stores + digital)
Knowledge of VTEX and BI tools
Experience training or engaging store teams in CRM initiatives
Education: Bachelor's degree
Between 2 and 4 years of experience in the area.

Benefits

Comp & perks

Transportation allowance
Meal or food allowance
TotalPass
Health plan (Amil)
Dental plan (MetLife)
Discounts on Bagaggio products
Partnerships with universities, courses and restaurants
Birthday day off
Annual bonus subject to achieving targets

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMmarketing automationadvanced ExcelSQLGA4database segmentationlifecycle cadencesinfluenced revenuedata analysisdashboard creation

Soft Skills

analytical skillsleadershipautonomycommunicationproject managementcollaborationpresentation skillsproblem-solvingcustomer relationship managementengagement