BAE Systems Digital Intelligence

Senior Principal AI Product Designer

BAE Systems Digital Intelligence

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Design intuitive AI-powered experiences, applying Human-Centred AI principles to ensure transparency, trust, and ethical use.
  • Build client understanding of AI, clearly framing capabilities, limitations, and responsible design choices.
  • Translate research and business requirements into user interface and visual design concepts that maintain brand consistency and visual quality.
  • Lead end-to-end design across discovery, concept development, interaction design, and delivery.
  • Direct and oversee interface interactions through an iterative, evidence-based approach.
  • Drawing insight from interviews, analytics, usability studies, and user feedback.
  • Guide and support creation of user-centred design artefacts such as wireframes, information architecture (e.g. site maps and navigation models), and interactive prototypes.
  • Take ownership of major areas of work, ensuring consistent high-quality delivery with minimal direction from senior management.
  • Lead, coach and develop less experienced team members, building capability in design and research practices.
  • Represent BAE DI in senior client engagement, presenting research findings, design rationale, and user needs clearly to teams, stakeholders and sponsors.
  • Champion user-centred and agile design practices, driving a collaborative environment across delivery teams.
  • Keep pace with emerging trends in AI, ML, and interface design, evaluating new tools, interaction patterns and responsible-AI practices to identify opportunities within secure government contexts.
  • Evaluate and improve existing digital products with a focus on usability, inclusivity, and accessibility.

Requirements

  • Designing intuitive interfaces for AI-powered features and products, translating complex capabilities into clear, user-friendly experiences.
  • Performing research to understand user types, behaviours, and needs — ensuring that digital experiences are truly user-led, whilst balancing business and technical constraints.
  • Champion Human-Centred AI principles, ensuring AI features are transparent, ethical, and genuinely useful.
  • Leading end-to-end design across discovery, concept development, interaction design, and delivery.
  • Directing and overseeing tasks such as persona development, needs analysis, site mapping, wireframing, and prototyping, ensuring quality and consistency across outputs.
  • Translating research and insights into visual and interactive concepts that evoke engagement and response, leveraging imagery, motion, and interaction.
  • Guiding and influencing cross-functional teams and senior clients in consuming and acting on research insights to improve policy, service design, and digital product outcomes.
  • Excellent analytical, communication, and collaboration skills.
  • Working effectively in a fast-paced, team-driven environment.
  • A degree in Interaction Design, Human-Computer Interaction, or related field.
  • Proficiency in design software such as Figma.
  • Familiarity with ethical AI frameworks and data privacy principles.
  • Working on government or national security projects.
  • Experience with Agile/Scrum methodologies.
  • Familiarity with front-end technologies (HTML/CSS, basic JavaScript).
Benefits
  • 25 days holiday a year and the option to buy/sell and carry over from the year before
  • Private medical and dental insurance
  • A competitive pension scheme
  • Cycle to work scheme
  • Taste cards and more
  • Work-life balance is important; you can work around core hours with flexible and part-time working
  • You’ll have a dedicated Career Manager to help you develop your career and guide you on your journey through BAE
  • You’ll be part of our company bonus scheme
  • You are welcome to join any/all of our Diversity and Support groups.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
interaction designuser interface designwireframingprototypingsite mappinguser researchusability testingHTMLCSSJavaScript
Soft Skills
analytical skillscommunication skillscollaboration skillsleadershipcoachingteamworkproblem-solvingadaptabilitycreativityuser advocacy
Certifications
degree in Interaction Designdegree in Human-Computer Interaction