Area Sales Manager

Badger Meter

Area Sales Manager responsible for key account management and business development at Badger Meter, enhancing operational efficiency and water conservation solutions.

Posted 7/23/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and sales management, with a strong focus on building relationships with B2B customers and achieving sales targets. Proficient in utilizing CRM systems and Microsoft Office to optimize sales strategies and enhance customer experiences.

Highest-signal resume keywords

Business DevelopmentKey Account ManagementSales Strategy ImplementationB2B Customer EngagementWater Quality and Gas Detection Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales KPI AchievementQuote and Order ProcessingCRM Software ProficiencyTechnical Configuration SpecificationMarket Trend Analysis

Soft Skills

Excellent Communication SkillsSelf-MotivatedStrong Organisational SkillsCustomer Service FocusTeam Collaboration

Tools & Technologies

SalesforceMicrosoft Office

Industry Keywords

B2B SalesWater SectorEnvironmental EngineeringClean and Waste WaterFlow Instrumentation

About the role

Key responsibilities & impact

Responsible for business development, all sales including Key account management across all market sectors and product lines
Build relationships with existing and new customers by understanding their businesses and proactively provide solutions as well as establish new business potentials in the UK
Independent field sales with regular face to face customer meetings
Develop and implement strategic sales plans to achieve company objectives, Sales KPI’s and revenue targets
Maintain and grow key accounts and manage existing framework contacts
Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring a deep understanding of their needs and preferences
Foster a collaborative and inclusive team environment, promoting open communication, accountability, and a customer-centric mindset
Communicating daily with UK sales team and attend UK Sales meetings
Be professionally active on social media with relevant thought leadership and digital sales approach
Present Key sales presentations when required to customers at business conferences and events
Identify new business opportunities and market trends to capitalize on growth opportunities which you track in the CRM system
Collaborate cross-functionally with marketing, product development, and other departments such as Inside Sales, After Sales Support and/or Technical Sales Support etc. to optimize sales strategies and enhance the customer experience
Support pre sales requests, specifying products and technical configurations for various application needs
Prepare and issue quotation/ proposals across various markets, multiple products both liquid and gas detection
Record and progress sales opportunities, proactively follow up quotes with external sales and customers directly
Salesforce case management
Review, categorise and respond to queries received
Logging all correspondence onto customer account records
Stay up to date on industry trends, competitive landscape, and best practices in sales and sales leadership
Participate and report sales figured during local sales team meetings
Documenting key order intake, notable sales developments, general activity leads, quotes, trials and forecasting
Attend and assist in the planning and execution of trade fairs and events
Handle customer complaints together with customer support team
Participate in role specific and recommended personal development training

Requirements

What you’ll need

Bachelor Degree Preferable / preferable in Electrical / Mechanical Engineering, Mechatronics, Automation Technology, Environmental Engineering or related fields
5 years or more of professional experience in a similar role
Demonstratable experience working with B2B customers, distributors, resellers and end users
Preferably experience and detailed knowledge in Water Quality and Gas Detection with view to enhance technical and practical skills in Municipal Water, Flow Instrumentation
Preferably Experienced with the UK Water sector and industrial applications
Clean and Waste Water
Environmental and process knowledge – desirable
Intermediate knowledge of Microsoft office and CRM software
Proven success producing business growth and working towards sales targets
Self-motivated, tenacious individual with excellent communication skills who brings “can do” motivation to work every day with a strong customer service focus
Strong organisational and prioritising skills
Essential experience with inside sales, quote, order processing
Ability to engage, motivate, train customers and distributors

Benefits

Comp & perks

25 days of annual leave
12 weeks of fully paid sick leave
Auto-enrolment pension scheme with a salary sacrifice option
Company-wide bonus scheme
Private medical insurance, including dental and optical coverage
Group life insurance for added peace of mind
Access to an Employee Assistance Programme, provided by Headspace
Hybrid working options, supporting flexibility and work-life balance
Participation in the Cycle to Work scheme
Annual health checks to support employee wellbeing
Company-sponsored social events are held annually