Sales Manager – East Region

Badger Meter

Sales Manager leading a high-performing team driving innovative water technology solutions. Fostering growth and collaboration while ensuring customer satisfaction in a remote setting.

Posted 5/8/2026full-timeRemote • Wisconsin • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Lead and Develop Your Team
Coach, mentor, and empower Account Managers to achieve individual and team goals.
Identify knowledge gaps and implement training programs to strengthen team capabilities.
Foster a collaborative, customer-focused culture that aligns with Badger Meter’s values.
Drive Strategic Growth
Develop and execute regional business plans aligned with national objectives.
Set sales targets, monitor performance, and implement corrective actions to ensure success.
Forecast revenue, manage budgets, and analyze variances to optimize financial outcomes.
Champion Innovation
Collaborate with internal teams to introduce cutting-edge water technology solutions to customers and distributors.
Stay ahead of industry trends and competitive offerings to maintain Badger Meter’s leadership position.
Build Strong Relationships
Engage with key customers and distributors to understand their needs and deliver tailored solutions.
Support Account Managers in high-level presentations and strategic negotiations.
Collaborate Across Teams
Work closely with Marketing, Solution Architects, and Channel Managers to ensure seamless support throughout the sales process.
Provide insights and feedback to influence product development and enhance customer experience.
Represent Badger Meter
Participate in trade shows, industry events, and customer meetings to showcase our leadership in water technology.

Requirements

What you’ll need

Bachelor’s degree in Business, Communication, or related field required.
7+ years of experience in sales leadership, preferably in the utility or water industry.
Proven ability to lead teams, develop strategies, and deliver results.
Strong communication, negotiation, and relationship-building skills.
Proficiency in CRM systems and Microsoft Office.
Ability to travel as needed for customer engagement and team support.

Benefits

Comp & perks

Competitive Pay
Annual Bonus Eligible for Annual Pay Increases
Comprehensive Health, Vision, and Dental Coverage
15 days Paid Time Off + 11 Paid Holidays
Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
Educational Assistance – Tuition Reimbursement up to $5,250
Voluntary benefits including : Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
Health Savings Account (HSA) & Flexible Spending Account (FSA) options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales leadershipstrategic planningbudget managementrevenue forecastingperformance monitoringtraining program developmentcustomer engagementnegotiationrelationship managementteam development

Soft Skills

coachingmentoringcollaborationcustomer focuscommunicationproblem-solvinginfluencingpresentation skillsadaptabilityinnovation