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Growth Marketing Director
Backblaze. Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations .
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
- Drive developer community acquisition across Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
- Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
- Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles
- Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
- Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
- Own north star KPIs across the full funnel
- Partner with BI to build and maintain PLG dashboards
- Drive weekly and monthly reporting across the organization
- Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecycle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity
Requirements
What you’ll need- Company background: Developer tools, cloud infrastructure, or IaaS. Your customer was technical.
- PLG ownership: You’ve built a PLG motion. You’ve designed product qualification logic, activation funnels, and self-serve to sales-led handoffs.
- Acquisition instinct: When you see flat signups, your first question is “where’s the traffic problem,” not “what email can we send.”
- Product sense: You can write a credible brief, push back on deprioritized engineering tickets, and build a business case for product investment without a PM.
- Developer channels: You understand Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs — not just as awareness plays, but as acquisition channels.
- Data fluency: You own numbers directly. You’re comfortable presenting signups, activation rates, and conversion alongside the strategy driving them.
- Influence without authority: You drive cross-functional action — engineering prioritization, agency direction, partner alignment — through partnership and persuasion, not org chart.
Benefits
Comp & perks- Healthcare for family, including dental and vision
- Competitive compensation and 401K
- RSU grants for full-time employees
- ESPP program
- Flexible vacation policy
- Maternity & paternity leave
- MacBook Pro to use for work, plus a generous stipend to personalize your workstation
- Childcare bonus (human children only)
- Fertility treatment and support
- Learning & development program
- Commuter benefits
- Culture that supports a healthy work-life balance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PLG motionproduct qualification logicactivation funnel designself-serve to sales-led handoffgo-to-market programsKPI managementdata analysisreportingbusiness case developmenttechnical content creation
Soft Skills
influence without authoritycross-functional collaborationpersuasionstrategic thinkingcommunicationadvocacyproblem-solvingpresentation skillsleadershipcommunity engagement