Backblaze

Communications & Content Manager

Backblaze

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $123,000 - $141,000 per year

About the role

  • Manage social content calendar in coordination with third-party marketing agency and internal stakeholders.
  • Develop channel-appropriate, native social content to support campaigns.
  • Partner with Creative on visual identity and systems for optimizing social creative production.
  • Report on engagement and signal insights and recommend iterative improvements.
  • Drive PR agency execution on pitched content initiatives and announcements.
  • Coordinate executive participation in contributed content, interviews, and commentary.
  • Ensure flagship programs (e.g., Stats) are fully packaged for earned media.
  • Coordinate awards submissions, including SME contributions.
  • Report on media coverage, share-of-voice, and competitive signal.
  • Identify reactive PR opportunities aligned to narrative pillars.
  • Manage editorial calendar in coordination with Technical Storytelling Manager and Senior Technical Editorial Manager.
  • Own the Brand, Executive, and Corporate content lane and develop content to support campaigns.
  • Report on content performance and production.
  • Serve as the hub for brand campaign packaging and amplification.
  • Partner with leadership to establish social, PR, and comms strategies aligned with business goals.
  • Own the overall management of our narrative calendars and cadences.
  • Increase Backblaze’s visibility and credibility in the AI ecosystem.
  • Build meaningful relationships with builders, platforms, and influencers.
  • Identify strategic co-marketing and partnership storytelling opportunities.
  • Serve as senior advisor to executives on external positioning.
  • Own and execute PR and communications strategy aligned to AI Supply and AI Demand pillars.
  • Partner with content leadership to shape quarterly communications themes.
  • Lead PR agency strategy, briefings, and prioritization.
  • Secure high-quality earned media placements and thought leadership opportunities.
  • Drive executive visibility in relevant publications and communities.
  • Establish Backblaze as a primary voice within AI infrastructure conversations happening in online spaces.
  • Shape social presence beyond promotional content into POV-driven engagement.
  • Guide executive and company-level social voice and overall strategy.
  • Identify reactive and proactive commentary opportunities.
  • Serve as crisis comms lead.
  • Monitor share of voice and competitive signal.

Requirements

  • 4+ years of experience in communications, content marketing, PR, or a related field
  • Strong experience managing editorial or campaign calendars across multiple stakeholders
  • Experience working with PR agencies, social programs, and/or content distribution
  • Proven ability to execute cross-channel campaigns (social, PR, content) with attention to detail
  • Strong written and verbal communication skills, with an eye for tone, messaging, and audience
  • Comfort working in fast-paced environments with shifting priorities
  • Experience using data and reporting to inform decisions and improve performance
  • Highly organized with strong project management and follow-through skills
Benefits
  • Healthcare for family, including dental and vision
  • Competitive compensation and 401K
  • RSU grants for full-time employees
  • ESPP program
  • Flexible vacation policy
  • Maternity & paternity leave
  • MacBook Pro to use for work, plus a generous stipend to personalize your workstation
  • Childcare bonus (human children only)
  • Fertility treatment and support
  • Learning & development program
  • Commuter benefits
  • Culture that supports a healthy work-life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingpublic relationseditorial managementcampaign managementdata reportingcross-channel campaignssocial media strategycommunications strategynarrative developmentthought leadership
Soft Skills
strong written communicationstrong verbal communicationattention to detailorganizational skillsproject managementrelationship buildingstrategic thinkingadaptabilitycollaborationcrisis communication