Backblaze

Senior Marketing Operations Manager

Backblaze

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $128,000 - $150,000 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Design, build, and optimize complex, multi-channel marketing campaigns, automated workflows, and nurture streams within HubSpot.
  • Contribute to the definition, management, and optimization of the end-to-end lead lifecycle, including lead scoring, routing, and segmentation processes to ensure alignment with Sales and RevOps.
  • Actively manage and support the maintenance and optimization of our marketing automation platform (HubSpot) and its critical integrations with the CRM and other MarTech tools.
  • Contribute to maintaining the health and quality of our marketing database, supporting data governance and best practices across all systems to ensure data accuracy and compliance.
  • Partner with GTM Analytics to ensure proper tracking and instrumentation for marketing campaigns.
  • Assist in the development of operational reports and dashboards within HubSpot and collaborate on reporting needs from platforms like Tableau and Salesforce to provide timely performance metrics, informing campaign optimization and strategic decisions.
  • Continuously evaluate and support the streamlining of marketing operations processes to maximize efficiency and scale our capabilities.

Requirements

  • 5+ years working in a dedicated Marketing Operations role, preferably in a B2B SaaS or technology environment.
  • 3+ years of advanced, hands-on experience as an administrator and power user of HubSpot, including workflows, campaign execution, and reporting.
  • Deep understanding of marketing automation and CRM systems architecture, data flows, and best practices.
  • Experience with multiple MA platforms (e.g., Marketo, HubSpot) and database migration is a strong asset.
  • Strong analytical skills with a focus on marketing funnel performance, campaign performance, and translating raw data into actionable insights.
  • Proven ability to partner closely with Demand Generation, Sales Operations, and cross-functional teams to align systems and processes.
  • Exceptional written and verbal communication skills to effectively convey technical processes and data requirements to both technical and non-technical stakeholders.
  • Sharp attention to detail and a highly proactive, organized approach to managing multiple projects and interdependent deadlines in a fast-paced, remote environment.
  • Bachelor's degree in Marketing, Business, Analytics, or a related quantitative field is preferred.
Benefits
  • Healthcare for family, including dental and vision
  • Competitive compensation and 401K
  • RSU grants for full-time employees
  • ESPP program
  • Flexible vacation policy
  • Maternity & paternity leave
  • MacBook Pro to use for work, plus a generous stipend to personalize your workstation
  • Childcare bonus (human children only)
  • Fertility treatment and support
  • Learning & development program
  • Commuter benefits
  • Culture that supports a healthy work-life balance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationCRM systems architecturedata flowscampaign executionreportingdatabase migrationlead scoringlead routingsegmentation processesanalytical skills
Soft skills
communication skillsattention to detailorganizational skillsproactive approachability to manage multiple projectscollaborationanalytical thinkingproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Analytics