Senior Communications Manager

Back Market

Senior Communications Lead managing communications strategies for Back Market's US market. Influencing public perception and corporate reputation through integrated communications and media relations.

Posted 5/4/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $158,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

As Senior Communications Lead for the United States, you will own the full communications remit for one of Back Market's highest-priority markets, spanning corporate reputation, consumer storytelling, and earned-influencer strategy.
This is an integrated comms role that requires cross-functional collaboration and flexible/ regular travel.
You will manage a local PR agency and lead the planning and implementation of Earned US strategies, operating across corporate narratives (executive and regulatory positioning, business & finance media, category leadership), consumer (product moments, cultural relevance, brand trust), and earned influencer engagement (talent relations, activation development, community building).
You will build and maintain direct trust-based relationships, with journalists and influential voices across national, business, tech, consumer, sustainability, culture and trade outlets.
Track, analyse, and report on media coverage, and integrated earned communications performance - translating data into actionable insight.
Your work will directly influence executive decision-making, shape how Back Market is perceived in the US market, and help establish refurbished tech as an easy, confident choice for every American household.
You will serve as the primary media-facing representative for the business, and a trusted communications counsel to the US Country Manager and Head of Marketing.

Requirements

What you’ll need

Significant experience (typically 8-12 years) leading integrated communication programmes for US audiences - with a strong track record across corporate, consumer, and influencer disciplines.
Hands-on experience managing PR agencies and external partners, with the ability to hold them to high performance standards.
Experience leading or supporting crisis communications with accuracy, composure, and sound judgement.
Strong writing and editing skills across all PR formats: pitches, press releases, executive talking points, briefing documents, and long-form narrative content.
A strategic builder: utilising data and consumer insights to create and execute communications strategies that amplify the power of earned storytelling with measurable success that ladders back to the business
Demonstrated success developing earned influencer programmes that drive genuine advocacy - not just paid content dressed as organic.
Proven executive counsel experience - comfortable advising and challenging senior stakeholders, and trusted to represent the brand's interests in high-stakes situations.
Experience serving as a company spokesperson and the primary media-facing representative for a brand or executive team.
Track record translating complex or emerging categories into clear, compelling consumer narratives.
Direct, active relationships with reporters and editors who shape national conversations in technology, business, sustainability, and culture.
Comfortable in fast-moving, ambiguous environments - ideally with startup, scale-up, or agency experience where adaptability is essential.
Curiosity about sustainability, refurbished tech, or circular economy principles and the appetite to become an expert.

Benefits

Comp & perks

A mission driven work environment where your day to day makes an impact on the planet. Seriously.
Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated communication programmescrisis communicationswritingeditingearned influencer programmesdata analysisconsumer insightsmedia coverage trackingstrategic planningnarrative development

Soft Skills

cross-functional collaborationrelationship buildingstrategic thinkingadvising senior stakeholdersjudgmentadaptabilitycuriositycomposuretrust-buildingcommunication