Market Manager

Bacardi

Market Manager driving Bacardi spirits sales across Pasadena and Northeast Los Angeles. Building customer strategies, distributor partnerships, and profitable market growth.

Posted 8/19/2026full-timePasadena • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales strategy development and execution, with a strong focus on building and maintaining customer relationships in the spirits or beverage industry. Proficient in market analysis, budget management, and effective communication to drive sales performance.

Highest-signal resume keywords

Sales ExperienceCustomer Relationship ManagementMarket AnalysisPresentation SkillsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentMarket Budget ManagementRetail Finances KnowledgeOn/Off-Premise Business KnowledgeKPI Goal Delivery

Soft Skills

Interpersonal SkillsOrganizational SkillsDependabilityAdaptabilityCollaboration

Tools & Technologies

Microsoft OfficeWordExcelPowerPointOutlook

Industry Keywords

Spirits IndustryBeverage IndustryDistributor PartnershipsCompetitive Brand UpdatesPoint-of-Sale Materials

About the role

Key responsibilities & impact

Guide the market to deliver sales goals and objectives within the territory and key customer accounts
Develop and execute customer strategies and business plans
Maintain an account list of top influential accounts and deliver KPI goals
Act as Bacardi’s day-to-day contact for distributors, customers, and agency partners
Drive new business and maintain sustainable customer relationships
Collaborate cross-functionally with Bacardi resources and distributor partners to maximize performance and sales
Develop and strengthen key customer account relationships through impactful presentations and return-on-investment evaluation
Manage the market budget to increase profitability
Apply knowledge of retail finances, pricing, and logistics
Provide market and competitive brand updates to the commercial team
Communicate changing field conditions, distributor staffing changes, and competitor updates
Engage with State Manager and Senior State Manager to hire and develop successful Primos
Collaborate with distributors, Bacardi Account Managers, and Brand Marketing
Survey the market to ensure distribution, pricing, point-of-sale materials, displays, and programs are executed to standard
Review overall market performance, including rate-of-sale drivers, activations, and executions
Travel to Mammoth approximately once per quarter

Requirements

What you’ll need

Bachelor’s degree strongly preferred or related years of experience
3+ years of sales experience, preferably in the spirits or beverage industry
2+ years of on/off-premise experience preferred
Demonstrated knowledge of the on- and off-premise business and factors influencing customer business decisions
Strong interpersonal, written, and verbal communication skills
Ability to give presentations to executives, employees, vendors, and customers
Computer proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook
Ability to use advanced computer functions, including navigating the Internet
Ability to travel up to 25%
Ability to work independently and collaboratively
Adaptability to changing market conditions and consumer trends
Strong organizational and dependability skills
Ability to build and maintain relationships with customers, distributor partners, and internal employees

Benefits

Comp & perks

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Incentive programs linked to company and individual performance
Comprehensive Total Rewards package including compensation, benefits, incentives, allowances, and well-being support