Regional Account Manager

Bacardi

Regional Account Manager responsible for developing Bacardi brands through wholesalers in Spain's On-Trade channel. Building strategic relationships and driving revenue targets in the region.

Posted 6/4/2026full-timeMadrid • 🇪🇸 SpainMid-LevelSeniorWebsite

ATS Keywords

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Hard Skills

demand forecastingsales strategy developmentperformance trackingcommercial policy implementationpromotional planningrevenue target achievementcustomer program executionaccount managementvalue creation strategiesnegotiation

Soft Skills

strong negotiation skillseffective communicationactive listeningempathyownershipteamworkorganizational skillsindependent workanalytical skillsfocus on objectives

Industry Keywords

wholesaler salesbusiness managementOn Trade customersBacardi brandsCountry Integrated Activity PlanROI strategycustomer strategyKey Customerscommercial planfinancial plan

About the role

Key responsibilities & impact

Responsible to deliver key revenue targets as determined by the Country financial plan. (NSV&GP).
Be accountable for the implementation of the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the On-Trade customers.
Develop and maintain effective and strategic relationships with Key Customers and influence the positioning of Bacardi brands in the Area.
Define Top Wholesaler Account Plan with integrated activation plans and performance tracking (Forecast, Terms, etc).
Identify opportunities and guide the development and execution of strategies to maximize Bacardi’s performance at On Trade customers in your region, achieving value creation.
Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business.
Optimize promotional plans through the year through implementation of the ROI strategy and goals.
Provide accurate demand forecasting to Supply Chain team.
You will be responsible for the effective implementation of the company's pricing and commercial policy

Requirements

What you’ll need

Wholesaler sales experience preferred or experience as a Business Manager
Strong negotiation skills.
First hand field sales experience.
Solid ability to organize your work independently and effective.
Good Communicator and an active listener.
Empathic.
Sense of ownership, teamwork spirit and focus in objectives.
Strong analytical and organization skills.
Fluent English.

Benefits

Comp & perks

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies