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Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own the global strategy for Paid Social and Influencer to drive new subscriptions, revenue, ROAS, and CLV/CAC
- Build and maintain an always-on channel roadmap: objectives, budget allocation approach, platform mix, audience strategy, creative strategy, and experimentation plan
- Own forecasting and performance management across key metrics, proactively surfacing risks, opportunities, and recommended reallocations
- Drive performance oversight across Paid Social and Influencer, leading ongoing testing and optimization across targeting, bidding, creative/format, and landing/offer strategy
- Scale Paid Social beyond current platforms by leading expansion into new channels, including launch plans, testing frameworks, and platform partner coordination
- Lead an always-on performance-based Influencer program in partnership with an agency and vendor partners (e.g., UGC, whitelisting/paid amplification), setting clear performance expectations and optimizing continuously
- Own the creative testing roadmap and collaborative process with Creative: intake and prioritization, hypothesis development, test design, launch cadence, and criteria for scaling/iterating
- Lead test readouts/shareouts and maintain a structured learnings repository to improve scaling decisions across channels and markets
- Partner with Analytics/Martech to improve tracking and advance measurement and incrementality – ensuring channel learnings translate into more confident investment decisions
- Lead and coach a high-performing team, setting clear goals, high standards, and development plans
- Manage relationships with platform reps and third-party partners; communicate clearly with senior stakeholders, translating complex channel dynamics into actionable decisions
Requirements
What you’ll need- 7+ years leading acquisition programs with meaningful budget ownership and measurable results
- Deep channel expertise across Paid Social (Meta, TikTok, Reddit, Pinterest) and experienced in running performance-Influencer programs
- Strong forecasting, pacing, and optimization skills; ability to translate performance into clear investment decisions
- Measurement/attribution fluency (tracking, attribution, incrementality), including partnership with Analytics/Martech in evolving measurement environments
- Strong analytical skill set: comfort with large datasets, funnel metrics, and tools like Tableau/Looker/Amplitude (or similar)
- Team management experience, including coaching, setting high standards, and developing talent
- Excellent cross-functional leadership and communication (especially with Creative and Analytics); strong project management and ability to align stakeholders
- Experience in B2C tech company or at a subscription-based business is a major plus
Benefits
Comp & perks- Join a global company with purpose
- Competitive compensation, PTO, benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Paid SocialInfluencer marketingForecastingPerformance managementOptimizationMeasurementAttributionAnalyticsData analysisBudget management
Soft Skills
LeadershipCoachingCommunicationProject managementCross-functional collaborationGoal settingStandard settingStakeholder alignmentAnalytical thinkingCreative collaboration