Head of Strategy
B2Spin Limited
full-time
Posted on:
Location Type: Hybrid
Location: Gibraltar • 🇬🇮 Gibraltar
Visit company websiteJob Level
Lead
Tech Stack
SQLTableau
About the role
- Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies
- Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives
- Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities
- Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development
- Build team capabilities across specialist domains, ensuring knowledge sharing and succession planning
- Foster innovation culture and drive measurable impact through effective team leadership and collaboration
- Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building
- Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights
- Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution
Requirements
- 5+ years proven experience in strategic leadership within CRM/lifecycle marketing, with strong preference for gaming, free-to-play, or app-based entertainment industries
- Demonstrated track record of managing and developing high-performing teams (8+ people), with experience leading multiple specialist workstreams simultaneously
- Experience building and scaling CRM functions in multi-brand or high-growth environments
- Deep expertise with CRM platforms (Bloomreach strongly preferred) and hands-on experience with campaign execution and optimization
- Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred) with ability to build performance frameworks
- Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics in gaming contexts
- Excellent stakeholder management skills with proven ability to influence senior leadership and drive cross-functional collaboration
- Data-driven mindset with passion for testing, learning, and continuous improvement in dynamic environments
Benefits
- Competitive salary
- Health insurance
- Paid time off
- Flexible working hours
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic leadershipCRM strategiescampaign executioncampaign optimizationdata analysisdata visualizationperformance frameworkssegmentation strategiesmonetization mechanicsplayer lifecycle management
Soft skills
team leadershipcoachingperformance managementcareer developmentstakeholder managementinfluencingcollaborationinnovation cultureknowledge sharingcontinuous improvement