Marketing

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.
• Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels.
• Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution.
• Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials.
• Build a library of creative concepts to communicate value to different buyer personas.
• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.
• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.

Marketing Manager

Content Creator

• Create sponsored content, product demos, tutorials, reviews, comparisons, or business-tool recommendations featuring B12.
• Introduce B12 to an audience of founders, freelancers, marketers, agencies, consultants, ecommerce sellers, professional services, or small business owners.
• Test B12 and explain the product in your own voice.
• Use a tracked link so B12 can measure performance.
• Share the live post, video, newsletter, or article once published.
• Potentially build an ongoing partnership with B12 if the first collaboration performs well.

Freelance Content Creator

Artificial Intelligence

• Introduce B12 to small businesses building or growing online
• Create content formats like Sponsored YouTube videos or TikTok
• Engage with founders, freelancers, and small business owners.

Marketing Manager

Freelance Content Creator

Creator Partner, AI and Business Tools