Marketing

• Maintain and execute existing email and social marketing strategies including pre-sales email acquisition efforts including top-of-funnel email nurtures, contact re-engagement, bottom-of-funnel acquisition campaigns, and 6sense Conversation Email programs.
• Provide recommendations to improve current programs and campaigns based on performance data and best practices.
• Support the creation and deployment of new nurtures and campaigns aligned with business objectives.
• Expand lifecycle coverage and introduce new automated programs for key customer moments.
• Collaborate with marketing, product, sales, and customer success teams to ensure alignment with ongoing campaigns and product launches.
• Oversee the planning, creation, and deployment of email campaigns, newsletters, and automated workflows (drip nurtures, welcome series, re-engagement, event follow-ups).
• Ensure high deliverability, inbox placement, and compliance with industry standards.
• Manage segmentation and personalization strategies to deliver tailored content to prospects and customers at different stages of the journey.
• Monitor and report on key metrics for email (open rates, click-through rates, unsubscribe rates, conversions, etc.) and social programs (followers, likes, shares, click engagement, etc.).
• Continue A/B testing and optimization of current campaigns.
• Recommend improvements to enhance engagement, ROI, and pipeline attribution.
• Oversee and mentor the social media intern responsible for planning, creating, publishing, and sharing daily content across all social platforms, ensuring alignment with brand standards and campaign objectives.
• Review and approve social media content, set goals, and provide mentorship to the intern.

Consultant, Lifecycle Marketing – 3-4 month contract

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Soft skills

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