Marketing & Communications Manager

Ayvens

Marketing & Communications Manager handling automation with Salesforce Marketing Cloud in Düsseldorf. Responsible for managing campaigns, reporting, and optimizing marketing processes.

Posted 7/13/2026full-timeDüsseldorf • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud, focusing on automation, consent management, and KPI reporting. Proven ability to design and implement effective marketing strategies in both B2B and B2C environments while ensuring compliance with data protection regulations.

Highest-signal resume keywords

Salesforce Marketing Cloud AutomationEmail Template CreationKPI ReportingData Protection KnowledgeB2B and B2C Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automation DesignLead Campaign DevelopmentRetention Flow ImplementationProgressive ProfilingConsent Management

Soft Skills

Independent Work Ability

Tools & Technologies

Salesforce Sales CloudSalesforce Service CloudMarketing Cloud Forms

Industry Keywords

Digital MarketingEmail MarketingCustomer CommunicationPreference Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Local administration of Salesforce Marketing Cloud in close collaboration with the global Digital team
Independently design and implement automated flows, e.g., retention flows
Create and send external communications via Marketing Cloud, e.g., customer updates, newsletters
Automate Marketing Cloud forms
Develop and expand lead campaign and lead nurture flows, including progressive profiling for Content Hub subscribers
Responsible for consent and preference management in Salesforce
Create and maintain email templates in Salesforce Sales/Service Cloud
Design and execute KPI reporting
Independently develop and implement optimization measures to achieve targets

Requirements

What you’ll need

Minimum 3–5 years of experience building and scaling automations in Salesforce Marketing Cloud
Ideally experience with Content Hubs and staged/progressive profiling of subscribers
Experience in both B2B and B2C contexts
In-depth knowledge of data protection for online communications
Ability to work independently
Fluent in English

Benefits

Comp & perks

30 days of vacation
Comprehensive insurance benefits
Resilience workshops
Public transport subsidy
Attractive company car rental rates