Content Specialist

Ayvens

Content Specialist developing and optimizing website and app content at Ayvens. Creating customer-focused communication and collaborating on marketing activities.

Posted 6/6/2026full-timeAmsterdam • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content creationSEOGEOdigital accessibility standardscontent optimizationcontent strategycontent planningwriting in Dutchediting visual materialsAI-driven content generation

Soft Skills

team playerstakeholder managementanalytical mindsetdata-driven mindsetproactivedecisivestrong writing skillsexcellent communicationcollaborationattention to detail

Tools & Technologies

CanvaAdobe Photoshopcontent calendarswebsite management toolsanalytics toolscontent management systemsmarketing automation toolssocial media platformsemail marketing toolsproject management software

Industry Keywords

banking environmentfinancial productsregulated environmentcustomer communicationcontent performance monitoringtarget audienceinspirationmarketing activitiescomplex informationtone of voice

About the role

Key responsibilities & impact

Responsible for the substantive content of the website, banking environment, and app
Creating and publishing inspiring and relevant content for the target audience
Acting as the link between product content, service-oriented content, and customer communication
Ensuring coherence between content, customer experience, and inspiration
Contributing to the marketing activities assigned within the team
Developing, managing, and optimizing structural website content
Writing and updating content about savings products and processes
Translating complex information into clear, customer-focused language
Monitoring content performance and identifying opportunities for improvement
Collaborating with teams to ensure accuracy and up-to-date content
Safeguarding tone of voice, terminology, and consistency across various platforms
Researching relevant themes and topics for content strategy
Creating and maintaining content calendars and monitoring deadlines

Requirements

What you’ll need

A completed HBO or WO degree in Marketing Communication
Knowledge of AI-driven content generation, SEO, and GEO
Knowledge of digital accessibility standards
Ability to edit visual materials using Canva or Adobe Photoshop
Strong writing skills in Dutch
Team player with excellent sparring skills and strong stakeholder management abilities
Analytical and data-driven mindset
Proactive and decisive
At least 5 years of work experience in a content role, preferably in a complex or regulated environment
Experience with web content, customer communication, content strategies, content planning, and optimization
Affinity with financial products
Dutch (fluent, spoken and written) – excellent level
English (fluent, spoken and written)

Benefits

Comp & perks

Comprehensive rewards and recognition
Professional growth opportunities
Training and experience on the job
Health atmosphere
Wide variety of benefits for mental and physical strength and work-life balance
Authentic self engagement and collaboration