Marketing Events Specialist

Global Marketing Events Manager at Axway managing internal and external events to elevate brand engagement and drive pipeline growth.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Key responsibilities & impact

Own the global events strategy and roadmap across internal and external programs
Build an event framework that aligns each event to clear business objectives, target audiences, messaging, and success metrics
Establish governance, planning processes, and playbooks to ensure consistency across regions while allowing flexibility to meet local market needs
Recommend the right mix of owned events, executive programs, webinars, and third-party sponsorships to support brand visibility, customer engagement, and demand generation
Lead the planning and execution of internal events such as company kickoffs, leadership meetings, employee engagement events, and strategic internal communications moments
Manage the company’s participation in trade shows, conferences, customer events, partner events, and sponsored programs
Work closely with Sales, Product Marketing, Corporate Communications, Brand/Creative, and Marketing Operations to align messaging, assets, audience strategy, and follow-up.
Define and track key event KPIs, including attendance, engagement, influenced pipeline, sourced pipeline, customer engagement, and ROI.

What you’ll need

5+ years of experience managing events in a B2B technology or software environment
Proven success leading both internal and external events, including executive programs, customer events, webinars, and third-party industry conferences
Strong project management skills with the ability to manage multiple deadlines, stakeholders, and budgets simultaneously
Excellent communication and stakeholder management skills, with confidence working across senior leadership, sales, and marketing teams
Strong vendor management and negotiation experience
Experience partnering with demand generation and marketing operations teams to connect events to pipeline and business outcomes
Familiarity with CRM and marketing technology platforms such as Salesforce, Marketo, HubSpot, webinar platforms, or similar tools
Strong attention to detail and a high bar for quality, brand consistency, and execution excellence
Willingness to travel as needed.

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event managementproject managementKPI trackingbudget managementvendor managementnegotiation

Soft Skills

communicationstakeholder managementattention to detailleadershiporganizational skills