Understand and evaluate global marketing, customer engagement, and activation needs by conducting discovery sessions, gathering stakeholder feedback, and analyzing performance and behavioral data to inform roadmap priorities.
Work closely with MarTech architects, developers, data engineering, and analytics teams to define features, document epics and user stories, and drive sprint execution across Marketing Cloud, personalization platforms, CDP, website and mobile activation capabilities, advertising integrations, tag management systems, and event instrumentation frameworks.
Apply strong product management discipline and Agile practices to improve delivery predictability, increase transparency, and enhance cross-team coordination across distributed global teams.
Play a key leadership role in MarTech platform governance by supporting enterprise standards for audience management, identity resolution, event taxonomy, tracking frameworks, SDK implementation, campaign build processes, and data usage.
Oversee global release planning and activation enablement processes, ensuring structured user acceptance testing, stakeholder validation, and successful deployment of omnichannel marketing capabilities.
Drive sequencing and prioritization across concurrent initiatives to ensure alignment with enterprise objectives, lifecycle marketing strategy, customer data strategy, and measurable revenue impact.
Develop and track key performance indicators to measure MarTech effectiveness, including engagement rates, audience growth, journey progression, personalization performance, event data quality, activation speed, and incremental revenue contribution.
Coach and train junior colleagues (business analysts, product managers) in MarTech product management processes, data governance practices, and activation best practices.

Requirements

Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or related field preferred
5-7 years in Product Management, MarTech platform ownership, or Marketing Technology delivery.
Strong hands-on experience with Salesforce Marketing Cloud Engagement required.
Experience with Personalization and/or CDP strongly preferred.
Experience with tag management systems (GTM, Tealium or similar).
Experience overseeing event taxonomy, tracking frameworks, mobile SDK governance, and adtech integrations.
Experience delivering omnichannel activation capabilities across web, mobile, and paid media environments.
Experience working with global, distributed teams across multiple time zones.
Demonstrated ability to manage competing priorities in enterprise-scale environments.
Experience partnering with marketing, data engineering, and analytics teams to support customer data unification and activation.
Experience collaborating with cross-functional teams, across geographies including executive management, product management, operations, sales, and marketing.
Strong understanding of customer data architecture, audience segmentation, and activation workflows.
Experience with identity resolution and CDP frameworks.
Knowledge of marketing automation, journey orchestration, and personalization platforms.
Understanding of event data modeling and data layer design best practices.
Excellent backlog management and prioritization skills.
Ability to translate lifecycle marketing strategy into executable delivery plans.
Experience with Agile tools such as Jira and GitHub or comparable DevOps platforms.
Strong executive-level written and verbal communication skills with the ability to influence both technical and non-technical stakeholders.
Highly organized with the ability to operate effectively in fast-paced, global environments.

Benefits

medical, dental and vision insurance
paid holidays
vacation and sick time
company paid basic life insurance
voluntary life insurance
parental leave
401k Plan (with a current employer match of 3%)
flexible spending and health savings account options
wellness offerings

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product ManagementSalesforce Marketing Cloud EngagementPersonalizationCustomer Data Platform (CDP)Tag Management SystemsEvent TaxonomyTracking FrameworksMobile SDK GovernanceOmnichannel ActivationData Governance

Soft Skills

LeadershipCoachingPrioritizationCommunicationCollaborationOrganizational SkillsStakeholder ManagementCross-team CoordinationAdaptabilityInfluencing