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Senior Product Marketing Manager
AxoniusSenior Product Marketing Manager leading go-to-market initiatives and positioning for Axonius products. Collaborating with marketing and product teams to manage launches and study competitive ecosystem.
About the role
Key responsibilities & impact- Lead the go-to-market aspects of product launches by studying the market - buyers, users, jobs to be done, competitors, analysts, win/loss, etc - then crafting product positioning, developing core messaging, and building content deliverables.
- Enable field teams, including Sales, Sales Engineering, and Customer Success, on the Axonius pitch, key product use cases, and the upcoming roadmap.
- Support global demand generation efforts, regional marketing, and campaigns by developing aligned marketing programs and deliverables.
- Contribute directly to the team's quarterly and annual strategic go-to-market planning.
Requirements
What you’ll need- 5+ years of product marketing experience within high-growth B2B SaaS companies.
- Experience taking full ownership of product marketing deliverables and acting as the primary GTM lead for a specific product line.
- Experience in using AI tooling to accelerate product marketing projects in content creating, enablement, messaging etc.
- Proven track record of developing and executing messaging strategies that directly drive field enablement, product launches, and revenue growth.
- Experience crafting written product descriptions, website copy, and sales collateral tailored to both executive leadership and technical practitioners.
Benefits
Comp & perks- Stock options
- Attractive benefits
- Annual bonus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategycontent creationmessaging strategyfield enablementrevenue growthproduct positioningmarket analysisB2B SaaSAI tooling
Soft Skills
leadershipcommunicationcollaborationstrategic planninganalytical thinkingcreativityadaptabilityproblem-solvingstakeholder engagementproject management