Account-Based Marketing, Demand Generation Manager
AxisCare Home Care Software
full-time
Posted on:
Location Type: Hybrid
Location: Waco • Texas • United States
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About the role
- Own ABM strategy and execution for strategic enterprise accounts
- Partner with Sales to develop account plans, define target buying groups, and align on revenue goals
- Build and orchestrate multi-touch account-based programs across email, digital advertising, direct mail, executive events, and coordinated sales engagement
- Develop tailored messaging and content strategies aligned to industry trends and competitive positioning
- Translate intent data and engagement signals into prioritized account action plans
- Measure account engagement, buying group penetration, influenced pipeline, and revenue progression
- Translate performance data into actionable recommendations for leadership
- Own the pipeline growth strategy – defining how Marketing drives revenue through account-based and integrated demand initiatives
- Plan and execute campaigns across paid media, email, webinars, events, and nurture programs
- Contribute to campaign planning across content, paid media, webinars, etc.
- Partner with Marketing Ops and RevOps to ensure lead routing, scoring, and account matching are optimized for enterprise and strategic segments
- Provide insights into campaign effectiveness, audience performance, and pipeline contribution
Requirements
- Proven success executing ABM programs tied to pipeline and revenue impact
- Strong understanding of enterprise buying committees and multi-stakeholder sales cycles
- Experience collaborating closely with Sales teams in named-account strategies
- Expertise in demand generation and content marketing with demonstrated results
- Proficiency with ABM and marketing platforms such as Demandbase and HubSpot
- Strong analytical skills and data-driven thinking
- Familiarity with Paid Search best practices, SEO, content marketing, and digital marketing strategies
- Prior experience in the technology or home or healthcare sector
- Bachelor’s degree in Marketing, BA, or related field
- 5+ years of experience in B2B marketing, with at least 2–3 years focused on ABM in enterprise SaaS
Benefits
- Competitive salary and comprehensive benefits package
- Opportunities for professional growth and career development
- Flexible work arrangements, including remote work options
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Company will provide laptop and other needed computer equipment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ABM strategyaccount-based marketingdemand generationcontent marketingcampaign planningpipeline growth strategydata-driven thinkinganalytical skillsmulti-stakeholder sales cyclestarget buying groups
Soft Skills
collaborationcommunicationstrategic thinkingleadershipinsight generationadaptabilityproblem-solvingorganizational skillsexecutionrelationship building
Certifications
Bachelor’s degree in MarketingBA in related field