Senior Associate, Marketing & Growth

Axios

Marketing lead for audience growth and lifecycle marketing of Axios Live Essential events. Develop strategies to enhance audience engagement and drive registration across multiple channels.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $31 - $38 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategy, audience acquisition, and campaign management, with a strong focus on data-driven decision-making and audience segmentation. Proven ability to optimize marketing performance through analytical insights and cross-functional collaboration.

Highest-signal resume keywords

Lifecycle Marketing StrategyAudience SegmentationEmail MarketingPaid Social CampaignsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingCRMMarketing AutomationCampaign Performance AnalysisA/B TestingBehavior-Driven MarketingEvent MarketingMulti-Channel MarketingConversion OptimizationAudience Targeting

Soft Skills

Project ManagementCross-Functional CollaborationWritten CommunicationAttention to Detail

Tools & Technologies

MetaLinkedInEmail PlatformsMarketing Dashboards

Industry Keywords

Audience AcquisitionEngagementRetentionEvent AttendanceMarketing Campaigns

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own lifecycle marketing strategy across audience acquisition, registration, engagement, retention and repeat attendance for Axios Live Essential events.
Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after every event.
Develop audience nurture programs for key audience segments including newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members and new prospect audiences.
Create lifecycle strategies that increase repeat attendance, strengthen audience loyalty and improve long-term audience value.
Lead audience acquisition strategy for Axios local and national events.
Develop multi-channel marketing campaigns leveraging:
Email marketing
Paid social
Organic social
House advertisements
Newsletter promotions
Partner marketing
Referral campaigns
Manage paid advertising campaigns across Meta, LinkedIn and emerging platforms to efficiently grow registrations and qualified audiences.
Continuously optimize acquisition performance through audience targeting, creative testing and conversion analysis.
Own email marketing strategy and execution for Axios Live Essential events.
Develop campaign calendars, messaging strategies and promotional timelines aligned with event objectives.
Build targeted audience segments using engagement and behavioral data to improve personalization and conversion.
Draft, QA and deploy the complete event email lifecycle including:
Invitations
Speaker announcements
Registration confirmations
Reminder campaigns
Know Before You Go communications
Post-event follow-up
Thank-you campaigns
Partner with Editorial and Event Leads to develop messaging that reflects Axios' editorial voice while maximizing audience engagement.
Build and maintain audience profiles across industries, executive functions and geographic markets.
Lead audience segmentation efforts to identify high-value audiences and improve campaign targeting.
Analyze registration trends, attendance behavior and audience composition to inform future marketing strategies.
Develop recommendations that strengthen audience quality, diversity and long-term growth.
Build and maintain centralized marketing dashboards tracking campaign performance across Axios Live events.
Monitor registrations, attendance, engagement, conversion and marketing channel performance.
Translate data into actionable recommendations for stakeholders.
Design and execute A/B tests that improve registration conversion, email engagement and audience acquisition performance.
Develop recurring reporting that measures marketing effectiveness across campaigns, channels and event portfolios.
Serve as marketing lead for Axios Live essential events.
Partner closely with Events, Editorial, Partnerships, Design and Audience Development throughout campaign planning and execution.
Lead weekly marketing updates, sharing registration performance, audience insights, campaign priorities and recommendations with internal stakeholders.
Ensure audience-first thinking is embedded throughout the event planning process.

Requirements

What you’ll need

3+ years of experience in growth marketing, lifecycle marketing, CRM or event marketing.
Experience managing integrated marketing campaigns across email, paid media and owned channels.
Strong understanding of lifecycle marketing principles, customer journeys and marketing automation.
Experience developing audience segmentation and personalization strategies.
Demonstrated experience managing paid social campaigns with a focus on audience acquisition and conversion.
Strong analytical skills with experience interpreting campaign performance and audience data.
Excellent project management and cross-functional collaboration skills.
Exceptional written communication skills and attention to detail.

Benefits

Comp & perks

401(k) with employer match
Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
Employer Health Savings Account (HSA) contribution for the high deductible health plan option
Dental and vision coverage
Primary caregiver 12-week paid leave
Generous vacation policy, plus holidays
One mental health day per quarter
Annual learning and development stipend
$100 monthly work-from-home stipend
Tele-mental health services through Headspace
OneMedical membership, including telehealth services
Personal health advocacy resources through HealthAdvocate
Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
Increased work flexibility for parents and caretakers
Virtual company-sponsored social events
A strong and positive work environment
A commitment to an open, inclusive, and diverse work culture