Axios

Manager, Brand Strategy

Axios

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 - $95,000 per year

About the role

  • Build deep familiarity with key Local verticals, advertiser priorities, and community-specific insights.
  • Identify patterns across Local briefs and surface emerging opportunity areas to the Senior Director.
  • Ensure Local proposals reflect relevant audience behavior, advertiser needs, and regional context.
  • Develop repeatable Local market intelligence to inform proposal work.
  • Partner with Client Partnerships and Partner Marketing to execute customized proposals aligned to client goals and Axios’ Local value proposition.
  • Build clean, well-structured brand strategy slides rooted in proactive data mining and category trends.
  • Execute within established positioning frameworks; escalate narrative risk or major strategic shifts to the Senior Director.
  • Independently and collaboratively ideate on creative concepts that set Axios and its clients apart in the market.
  • Support mid- to large-scale RFP responses.
  • Participate in intake calls and client discussions with support from the Senior Director.
  • Contribute ideas and recommendations grounded in Local context.
  • Collaborate closely with Client Partnerships, Partner Marketing, Axios Creative House, Axios Live, and Intelligence teams to ensure feasibility and alignment.
  • Proactively share work in progress and align stakeholders early to reduce downstream friction.

Requirements

  • Have 5+ years of experience in brand strategy, integrated marketing, media, or advertising
  • Demonstrate strong narrative building and strategic writing skills
  • Have experience responding to mid- to large-scale RFPs
  • Show developing fluency in media, advertising, and Local market dynamics
  • Be highly organized and able to manage multiple concurrent proposals
  • Demonstrate curiosity and a proactive approach to learning about the industry
  • Thrive in collaborative environments and be receptive to feedback
Benefits
  • 401(k) with employer match
  • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
  • Employer Health Savings Account (HSA) contribution for the high deductible health plan option
  • Dental and vision coverage
  • Primary caregiver 12-week paid leave
  • Birth-givers will have an additional 6-8 weeks depending on type of delivery, for a total of 18-20 weeks continuous leave
  • Generous vacation policy, plus holidays
  • One mental health day per quarter
  • Annual learning and development stipend
  • $100 monthly work-from-home stipend
  • Tele-mental health services through Headspace
  • OneMedical membership, including tele-health services
  • Personal health advocacy resources through HealthAdvocate
  • Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
  • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
  • Increased work flexibility for parents and caretakers
  • Virtual company-sponsored social events
  • A strong and positive work environment
  • A commitment to an open, inclusive, and diverse work culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyintegrated marketingmediaadvertisingnarrative buildingstrategic writingRFP responsedata miningmarket intelligenceaudience behavior
Soft Skills
organizational skillscollaborationcuriosityproactive approachreceptiveness to feedbackideationcommunicationstakeholder alignmentproblem-solvingcreativity