Senior Manager, Customer Marketing

Axiom

Senior Manager of Customer Marketing leading demand generation and client engagement channels at Axiom. Overseeing webinars and CLE programs to strengthen client relationships and elevate thought leadership.

Posted 6/4/2026full-timeRemote • Illinois • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up
Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time
Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives
Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications.

Requirements

What you’ll need

7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles
Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting
Experience working closely with subject matter experts to develop and refine presentation content
Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools
Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana)
Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines
Exceptional organizational skills and attention to detail
Strong written and verbal communication skills
Proven ability to build collaborative relationships across internal teams and external stakeholders
Results-oriented mindset with strong ownership, accountability, and customer focus
Professional services, legal, consulting, or B2B services industry experience strongly preferred.

Benefits

Comp & perks

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

webinar marketingdemand generationevent logistics managementpresentation content developmentmarketing automationCRM managementproject managementMQL generationpipeline contributionquality assurance

Soft Skills

organizational skillsattention to detailwritten communicationverbal communicationcollaborative relationship buildingresults-oriented mindsetownershipaccountabilitycustomer focusstrategic partnership