Account Based Marketing Manager – Enterprise Healthcare

Avo

ABM Manager driving enterprise healthcare pipeline for Avo’s AI platform. Developing account plans and multichannel campaigns to accelerate complex health-system deals.

Posted 8/11/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, leveraging platforms like HubSpot and Salesforce to drive engagement and revenue in enterprise health systems. Proven ability to collaborate with cross-functional teams to create targeted marketing programs and account plans that align with sales objectives.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B MarketingPipeline CreationHubSpotHealthcare IT

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account PlansMulti-Channel CampaignsIntent Data AnalysisDeal AccelerationMarketing Strategy Development

Soft Skills

Strong WritingMessaging JudgmentCollaborationAdaptability

Tools & Technologies

DemandbaseSalesforceHubSpot

Industry Keywords

Enterprise AccountsHigh-ACV SalesClinical WorkflowsEHRsHealthcare Conferences

About the role

Key responsibilities & impact

Build and maintain marketing strategies and account plans for named enterprise health system accounts
Partner with Enterprise Account Executives and leadership to prioritize accounts and execute coordinated plans
Design and execute personalized, multi-channel ABM campaigns across email, LinkedIn, paid media, direct mail, events, and digital experiences
Collaborate with Product Marketing on account- and persona-specific messaging and assets for clinical, IT, and executive stakeholders
Track account engagement, pipeline creation, deal acceleration, and win rates using intent data and insights
Manage the ABM technology stack, including Demandbase, HubSpot, and Salesforce, to orchestrate campaigns, identify buying signals, and measure impact
Plan and execute targeted marketing programs, including executive events and healthcare conferences
Report to the Senior Director of Marketing and support alignment between marketing and sales to win enterprise accounts

Requirements

What you’ll need

5+ years in B2B marketing, including at least 3 years running account-based marketing or enterprise demand generation for considered, high-ACV sales
Track record of building pipelines in named enterprise accounts and tying marketing activity to closed revenue
Fluency with ABM platforms and marketing/CRM systems, including HubSpot
Comfort working from intent and engagement data
Ability to build account plans alongside Account Executives and share accountability for pipeline
Strong writing and messaging judgment, including translating clinical or technical value propositions for executive buyers
Comfort operating in ambiguity and building a marketing motion from the ground up
Experience at a high-growth startup owning a function end to end
Preferred: experience marketing into hospitals or health systems and familiarity with clinical, IT, security, and procurement buying processes
Preferred: understanding of healthcare IT, including EHRs, clinical workflows, and CMIO and clinical informatics priorities

Benefits

Comp & perks

Flexible and generous PTO
Medical, dental, and vision coverage for you and your family
401K contribution matching
Tax-free funds for personal device usage
Equity
Remote-first work from anywhere in the US
Optional opportunity to work in person 2 days/week for employees in the NYC area