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Strategic Marketing Manager
AvnetStrategic Marketing Manager developing communications and campaigns for Avnet, a global technology distributor and solutions provider. Promoting products and services across social, web, print, and trade-show channels.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing communication strategies that align with brand voice and target audience needs. Proficient in leveraging various media channels, including social media and web marketing, to enhance product visibility and engagement.
Highest-signal resume keywords
Marketing Communication StrategyContent DevelopmentSocial Media MarketingData AnalysisCollaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent CreationData AnalysisAdvertisingProject Management
Soft Skills
CollaborationJudgmentDiscretionProblem Solving
Tools & Technologies
Web MarketingPromotional MaterialsMarketing Collateral
Industry Keywords
Brand VoiceTarget AudienceCommunication ProgramsMarketing TechniquesStrategic Recommendations
About the role
Key responsibilities & impact- Plan, implement and develop new marketing ideas and communication projects
- Ensure content aligns with key messaging, fulfills strategic plans and reflects the organization’s brand voice
- Provide guidance to businesses in developing and executing communication programs and tactics, including product advertising
- Prepare compelling, relevant, timely communication materials for products, services, business plans and management communications
- Ensure communication content is relevant to the target audience
- Determine and use the most effective communication media to sell specific products or services
- Leverage social media, web marketing, trade show activity and other marketing efforts
- Coordinate with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials
- Analyze data, sentiment and trends and make proactive, strategic recommendations based on data
- Collaborate with management, team members and other areas of the organization
- Perform other duties as assigned
Requirements
What you’ll need- Typically 3+ years with bachelor's or equivalent
- Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained
- Thorough knowledge of principles, theories and concepts in the relevant discipline
- Competent in all job functions with general understanding of industry practices, techniques and standards
- Ability to develop solutions for varied situations and work on projects requiring evaluation and analysis
- Ability to work independently and exercise judgment and discretion
- Ability to collaborate with management and team members across the organization
Benefits
Comp & perks- Generous Paid Time Off
- 401K and Pension Plan
- Paid Holidays
- Family Support (Paid Leave, Surrogacy, Adoption)
- Medical, Dental, Vision, and Life Insurance
- Long-term and Short-term Disability Insurance
- Health Savings Account / Flexible Spending Account
- Education Assistance
- Employee Development Resources
- Employee Wellness, Leadership Development and Mentorship Programs
- Flexible working arrangements
- Opportunities to give back to your community