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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Management with a focus on audience-facing digital experiences, utilizing analytics and customer insights to drive product vision and enhancements. Proficient in Agile methodologies and collaboration with cross-functional teams to optimize user engagement and product performance.
Highest-signal resume keywords
Product Management ExperienceAgile MethodologiesAnalytics Platforms (Amplitude, Mixpanel)Headless CMS (Storyblok, Contentful)User Story Writing and Backlog Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DevelopmentFeature DevelopmentCustomer ResearchBehavioral AnalyticsA/B TestingDigital Experience OptimizationKPI MonitoringUser Acquisition StrategiesSEO UnderstandingAccessibility Standards
Soft Skills
Analytical ThinkingPrioritizationCommunicationStakeholder ManagementCollaboration
Tools & Technologies
JiraClickUpGoogle AnalyticsAgile CeremoniesExperimentation Frameworks
Industry Keywords
Digital ProductsCustomer EngagementWeb ExperiencesSaaSContent Discoverability
About the role
Key responsibilities & impact- Own the product roadmap and feature development for AVIXA’s core audience-facing digital experiences focused on discovery, exploration, growth and engagement, including AVIXA.org, AVIXA TV, and AVIXA Xchange.
- Define product vision and priorities aligned with customer needs and business objectives.
- Identify opportunities for new features and product enhancements through customer research, behavioral analytics, and stakeholder collaboration.
- Write epics, define acceptance criteria, and maintain a prioritized product backlog.
- Partner with Engineering, UX, Content, and Marketing teams to deliver customer-focused digital experiences.
- Lead product discovery, backlog refinement, sprint planning, and agile ceremonies.
- Define and monitor product KPIs using analytics platforms such as Amplitude, Mixpanel, Google Analytics, or similar.
- Use data, experimentation, and A/B testing to optimize digital experiences, increase engagement, and improve customer journeys.
- Collaborate with Product Managers responsible for education, membership, webinars, certification, and other downstream experiences to create seamless end-to-end customer journeys.
- Partner with content teams to optimize experiences & build on a headless CMS, preferably Storyblok.
- Communicate product vision, roadmap progress, and business outcomes to stakeholders.
Requirements
What you’ll need- Minimum of 4 years of Product Management or Product Ownership experience delivering audience-facing digital products or web experiences.
- Experience owning product features from discovery through delivery.
- Strong understanding of Agile product development methodologies.
- Experience partnering with Engineering, UX, Design, Marketing, Content, and business stakeholders.
- Experience using analytics platforms such as Amplitude, Mixpanel, or similar to inform product decisions.
- Experience optimizing digital experiences using customer insights, behavioral analytics, and experimentation.
- Bonus points for working on global and/or non-US products or experiences.
- Experience writing user stories, defining acceptance criteria, and managing product backlogs.
- Strong analytical thinking, prioritization, communication, and stakeholder management skills.
- Passion for building intuitive digital products that solve real customer problems.
- Experience with headless CMS platforms such as Storyblok, Contentful, or Sanity.
- Experience managing website, portal, SaaS, or other customer-facing digital products.
- Experience improving user acquisition, digital engagement, content discoverability, or conversion.
- Familiarity with A/B testing, experimentation frameworks, and product analytics.
- Understanding of SEO, accessibility, and Core Web Vitals.
- Experience using Jira, ClickUp, or similar product management tools.
- Bonus points for reading, understanding and/or speaking non-English languages, particularly Spanish, German, Portuguese or Italian.
Benefits
Comp & perks- Full benefits
- Manager level annual incentive bonus program
- Generous PTO
- Holiday time off
- Flexible working hours
- Option for a Compressed Work Week