Marketing Automation Analyst, Marketing Campaign Development

Avispa

Marketing automation analyst building Salesforce audiences, journeys, and personalized campaigns for a leading music streaming company. Ensuring data quality, campaign performance, and scalable lifecycle marketing execution.

Posted 8/14/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $70 - $80 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Salesforce Marketing Cloud and Data Cloud, focusing on audience segmentation, campaign execution, and data governance. Proficient in SQL and capable of translating technical requirements for cross-functional collaboration.

Highest-signal resume keywords

Salesforce Marketing CloudSalesforce Data CloudSQL SkillsAudience SegmentationMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data Cloud AudiencesCalculated InsightsCustomer SegmentsData ExtensionsSQL QueriesAutomationsCustomer JourneysLifecycle MarketingData ModelingAudience Governance

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsCollaboration SkillsDocumentation Skills

Tools & Technologies

Journey BuilderAutomation StudioContact BuilderCustomer Data Platform

Certifications & Qualifications

Salesforce Marketing Cloud CertificationSalesforce Data Cloud Certification

Industry Keywords

Marketing OperationsCampaign TestingQAChange ManagementData Integration

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build and maintain Data Cloud audiences, calculated insights, customer segments, Data Extensions, SQL queries, automations, and customer journeys for personalized, scalable marketing campaigns
Validate audience eligibility, data accuracy, personalization logic, and campaign functionality through comprehensive QA
Monitor campaign performance, troubleshoot automation and data integration issues, and resolve deployment challenges
Partner with Marketing Operations, Data Engineering, MarTech, and cross-functional marketing teams to translate business requirements into technical solutions
Support new platform capabilities and successful campaign execution
Document technical specifications, campaign configurations, and deployment processes
Follow governance standards, naming conventions, and change management practices
Support lifecycle marketing initiatives through customer segmentation, identity resolution, data modeling, and audience governance
Deliver relevant customer experiences across channels

Requirements

What you’ll need

5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, SQL, Data Extensions, customer journeys, and marketing automation
2+ years of experience with Salesforce Data Cloud or another enterprise Customer Data Platform (CDP)
Experience with audience creation, activation, segmentation, calculated insights, customer identity resolution, data modeling, and audience governance
Strong SQL skills with large relational datasets
Experience building customer segments, lifecycle campaigns, and personalized marketing experiences
Experience troubleshooting complex marketing automation and data integration issues
Excellent analytical, problem-solving, and communication skills
Ability to translate technical concepts for non-technical stakeholders
Ability to collaborate across cross-functional teams, document technical processes, and manage multiple priorities
Experience supporting lifecycle marketing, marketing operations, campaign testing, QA, governance, and deployment processes
Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications preferred
EST working hours preferred; CST working hours also acceptable

Benefits

Comp & perks

Group Medical
Dental
Vision
Life insurance
Retirement Savings Program
PSL