Avispa

Marketing

• Manage day-to-day project management and execution of integrated marketing campaigns across Email, Direct Mail, Push, and other lifecycle channels by developing workback schedules, coordinating campaign planning, managing milestones, approvals, dependencies, documentation, launch readiness, and supporting both new and recurring campaigns.
• Serve as the central liaison between Channel Marketing, Creative, Brand, Legal, Product, Campaign Operations, Revenue Management, Finance, Analytics, vendors, fulfillment partners, and other stakeholders to ensure timely delivery, resolve risks, improve speed to market, and strengthen cross-functional execution.
• Support campaign deployment by coordinating creative development and review, campaign setup documentation, assets, URLs, tracking parameters, approvals, vendor communications, fulfillment activities, invoices, purchase orders, redemption timing, quality assurance, proofing, auditing, and validation of customer-facing content.
• Maintain campaign trackers, documentation, approvals, dependencies, fulfillment timelines, reporting follow-up, and post-launch activities while monitoring campaign performance, sharing insights, identifying optimization opportunities, and contributing to standardized workflows and scalable execution processes.
• Partner with channel owners and operations teams to ensure exceptional customer experiences, maintain high-quality execution across Email and Direct Mail programs, proactively identify and resolve risks, and support continuous improvement initiatives that enhance campaign efficiency and operational discipline.

Channel Marketing Manager