
Content Writer, Asset Management
Aviso Wealth
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Salary
💰 CA$83,000 - CA$100,000 per year
About the role
- Plan, write, edit, and publish digital-first content that supports Asset Management go-to-market plans (e.g., product launches, campaigns, seasonal themes, advisor programs)
- Create short- and long-form content across owned channels (e.g., web pages, email, social posts, landing pages) and support paid/partner placements with copy aligned to channel best practices
- Write for AEO/GEO and SEO by structuring content for discoverability, clarity, and direct answers (e.g., FAQs, snippet-ready copy, headings, schema-aware formats as guided by digital team standards)
- Partner with Product Marketing, Content Marketing, Digital, Compliance/Legal, and Product (squad) teammates to develop content that is accurate, compliant, and customer centric
- Operate within a squad environment: participate in working sessions, manage a content backlog, estimate effort, and deliver iteratively within sprint timelines
- Translate asset management concepts (e.g., performance, risk, portfolio construction, active/passive, fund positioning, asset allocation, fees, distribution) into plain-language, benefit-led stories for target audiences (advisors, intermediaries, investors)
- Ensure adherence to brand voice, style guidelines, accessibility, and regulatory requirements
- Contribute to continuous improvement by documenting repeatable processes, templates, and playbooks for content production and optimization
Requirements
- Bachelor’s degree in Communications, Journalism, English, Marketing, Business, or related field
- 3 to 5 years’ of experience writing and editing marketing content in a digital-first environment
- Demonstrated experience writing for SEO and AEO/GEO, including structuring content for search intent, featured snippets/answer formats, and scannability
- Experience within wealth management or investment industry is required, plus working knowledge of asset management concepts and terminology (mutual funds/ETFs, investment mandates, performance and risk, portfolio construction)
- Highly proficient writing, editing, and proofreading skills with a portfolio that includes web-first content and conversion-oriented copy
- Comfort collaborating with product squads and cross-functional stakeholders; experience working in agile-like workflows (preferred)
- Ability to translate complex topics into clear, customer-friendly language while maintaining accuracy and compliance
- Strong organizational skills: able to manage multiple priorities, deadlines, and reviews/approvals in a regulated environment
- Fluent communication skills in English are required and bilingual skills in French are an asset
Benefits
- Competitive compensation package that rewards and recognizes individual contributions
- Excellent health, dental and insurance benefits to meet the diverse needs of our employees
- Generous vacation time, fitness benefit, parental leave top-up options
- Matching contributions to our retirement program
- Commitment to the continuous improvement of our staff through learning & development and an education assistance program
- Regular social events to foster teamwork
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOGEOcontent writingcontent editingproofreadingdigital content productioncopywritingcontent structuringportfolio construction
Soft Skills
collaborationorganizational skillscommunication skillsability to translate complex topicscustomer-centric approachagile workflowsattention to detailtime managementadaptabilityproblem-solving
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in EnglishBachelor’s degree in MarketingBachelor’s degree in Business